Research | Internet Marketing Blog

Woolworths and Wesfarmers become top-20 global retailers, as digital remains front of mind

Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still thriving.

Both Woolworths and Wesfarmers made it on to Deloitte’s Top-250 retailers list, which was released in their 16th annual Global Powers of Retailing report. Ranked 17 and 18 respectively, they were the only Australian companies to have the required $3.5bn turnover needed to make the cut.

by Claire Brinkley 16 January 2013 22:15pm 0 comments

Australian marketers should make mobile their New Year’s resolution

In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging - but it’s a far cry from where Australian marketers are today.

A recent study conducted by the CMO council and Adobe found only 41% of Australian marketers are spending 25+% of their marketing budgets on digital activity as a whole - and there is little doubt in my mind that mobile investment is barely more than a blip.

With consumer consumption of mobile internet growing at a rapid rate, Australian brands can no longer ignore the importance of mobile as a key channel within the marketing mix.

by Teresa Sperti 15 January 2013 22:30pm 0 comments

Online sales in Australia reach record high

Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online.

November proved to be the peak month for internet sales, with online retail surging by 15% and the National Australia Bank Online Sales Index rising to 241 points, up 32 points from October.

by Claire Brinkley 13 January 2013 22:15pm 0 comments

Buoyed by smart phones and tablets, daily online usage jumps: report

If you work in a digital industry, the ubiquity of the internet is practically taken for granted. But that doesn't mean that the percentage of consumers accessing the internet on a regular basis isn't impressive. And it doesn't mean that percentage isn't growing.

In fact, according to Forrester Research, the number of adults in the United States who access the internet on a daily basis is growing more than one might imagine.

by Patricio Robles 21 December 2012 16:40pm 2 comments

Research: Australian consumers want retail experiences to be digital

The promise of a new year has resulted in a lot of speculation about what the state of retail will look like over the next twelve months.

Mobile has continually been hailed as the top trend to watch, along with an increase in the number of Aussie retailers heading online and a focus on using data more intelligently to personalise communications and customer experiences.

But this is from within the boundaries of the industry itself... What are the thoughts and opinions of consumers?

by Claire Brinkley 20 December 2012 23:24pm 1 comment

The long tail of referral traffic is short: report

Chris Anderson's book, The Long Tail: Why the Future of Business is Selling Less of More, sits on the bookshelves (or e-readers) of countless entrepreneurs. For many, it has even been an influential book whose ideas have played a role in key business decisions.

Over the years, however, some have asked "Just how long is the long tail?" and interestingly, in many cases, the answer appears to be "not that long at all."

by Patricio Robles 20 December 2012 16:32pm 2 comments

Mobile discovery driving transactions among Australian consumers

Nine out of ten Australian consumers use online media to discover more about products and just over 50% have used a smartphone or tablet to price compare.

These findings come from Nielsen's latest research study, which was conducted in partnership with eBay and PayPal.

Over 3,000 adult Australians were surveyed as part of the study in an effort to better understand how Australians are using their mobile devices - something all the more pertinent, given the recent revelation that mobile is seeing rapid growth across the region.

by Claire Brinkley 18 December 2012 22:46pm 0 comments

Mobile ads are more annoying than television ads: report

For many publishers, the future is mobile, and that means that figuring out how to monetize mobile eyeballs is a top priority.

Many observers believe that it's only a matter of time before companies like Facebook crack the mobile monetization nut, and the most bullish observers go so far as to suggest that mobile ad spend could one day surpass television ad spend, which exceeds $100bn globally on an annual basis.

by Patricio Robles 17 December 2012 16:31pm 3 comments

Digital priorities and challenges for Australian retailers in 2013

With only weeks left before the end of the 2012, most retailers already have their strategies in place to ensure success and growth for their business in the new year.

We've already detailed how retailers in the region are currently, optimistic about overall sales performance, but are still generally neglecting the opportunities found online.

As part of an analysis towards changing this mindset, there are three areas of focus that needs to be considered.

by Claire Brinkley 16 December 2012 22:00pm 0 comments

Digital marketing Australia: 50+ stats you probably didn’t know

Everyone loves statistics, so as the year comes to a close, we’ve pulled out some juicy data for the region.

All the information has been taken from Econsultancy’s Australian Internet Statistics Compendium, a data-behemoth document that’s more than 450 pages long and updated on a monthly basis.

So, what’s happening in digital, Down Under?

by Jake Hird 13 December 2012 23:03pm 0 comments