reviews | Internet Marketing Blog

11 great ways to use social proof in ecommerce

One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'.

Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.

Here are 11 examples of social proof in action on ecommerce sites.

Some obvious, some more innovative. Please suggest any other great examples you've seen...

by Graham Charlton 24 April 2013 10:50am 10 comments

The rise of social commerce engagement on mobile devices

26% of consumers access customer reviews and consumer conversations on mobile devices for PCWorld and Currys. This trend is only going to accelerate.

Retailers and Brands must ensure they provide their customers with a seamless mobile experience that includes all their social elements.

They cannot afford to wait. Those who fail to will simply lose customers.

by Richard Anson 15 April 2013 09:00am 0 comments

How Kia used consumer reviews online and offline

A few weeks ago, I wrote a post asking whether online reviews could work in an offline setting, and the consensus was that this could be a useful tactic.

To find out more, I spoke to Kia's John Bache, as well as Reevoo's CEO Richard Anson to find out more.

Kia has been using Reevoo reviews in its print and TV ads, as well as in its showrooms. It has worked well so far, and provides a lesson for other automotive brands.

by Graham Charlton 10 April 2013 14:08pm 4 comments

Will online reviews work in an offline setting?

We all know that consumer reviews work online, so it makes sense to apply this tactic in an offline setting, on TV, print ads and elsewhere.

I'm writing this as a result of the recent launch of Reevoo Everywhere, a new product designed to enable brands to use reviews across different channels, but it's perhaps surprising that this hasn't been tried before, or at least not so I've noticed.

So, can this tactic work, and how can brands use reviews offline?

by Graham Charlton 14 March 2013 10:22am 12 comments

Returns: the Christmas present that keeps on giving

Despite the ecommerce industry booming, retailers need to be aware of some of the potential pitfalls of an environment where consumers are unable to touch, feel or try on new items before they buy.

This, coupled with the 'cooling off period’ means return rates are much higher for online retailers than they are for their bricks and mortar counterparts.

Here are some tips for online retailers, which should help them to think and act smarter with their returns policies...

by Eric Abensur 06 March 2013 12:43pm 0 comments

Seven things companies can learn from the Tesla-New York Times dispute

Recently, the New York Times published a review of the Tesla Model S electric car.

The review, written by a well-known journalist, John Broder, was titled Stalled Out on Tesla's Electric Highway, and as the title suggests, was not favorable to Tesla. According to Tesla CEO Elon Musk, a well-known entrepreneur, Broder's review was, amongst other things, "bogus." Not one to shy away from the spotlight, Musk took to the web to prove he was right.

by Patricio Robles 19 February 2013 16:02pm 2 comments

After customer goes to jail, NYC restaurant learns that social media can be unfair

Smith & Wollensky is a high-end steakhouse located in New York City but the next time you're visiting the Big Apple, it might not be your top choice for a fillet if you're searching for a restaurant through a popular reviews service like Yelp.

That's because the restaurant is currently suffering from a bout of social media backlash after reports that it made a very bad customer service decision.

by Patricio Robles 28 January 2013 16:33pm 10 comments

Effective e-commerce: making the most of your time with the customer

Customer experience is now the real differentiator. Once a visitor arrives at your site, it’s vital to make the most of every moment by delivering a compelling and personalised experience.

Customers are more demanding than ever, so it’s essential to be switched-on to what will tip them from being a browser to a buyer, and how to increase basket value. However, this can seem increasingly daunting.

In a world with multiple channels, devices, customer segments, influencers, languages, and currencies, it seems there is no end of variables confronting every modern e-commerce professional.

by Maria Wasing 06 December 2012 10:41am 2 comments

10 tips for improving e-commerce product pages

Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it.

Here are some tips from Econsultancy's newly-released E-commerce Best Practice Compendium, looking at some essential features and things to try on product pages...

by Graham Charlton 29 November 2012 10:55am 8 comments

Why online retailers need to offer free returns this Christmas

60% of UK consumers will not even consider making a fashion purchase online unless they can return unwanted items without being charged.

A survey conducted by Redshift Research for virtual fitting room supplier Fits.me found that consumers are sensitive to potential returns costs when buying clothes online.

There are already strong arguments for offering free returns, but in the run up to Christmas this is even more important when people are buying gifts for each other.

by Graham Charlton 31 October 2012 10:19am 2 comments