Rich Media | Internet Marketing Blog

A love letter to Tate.org.uk

I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice.

The aim was to turn you content marketers green by showing you websites for juicy organisations whose very ethos has always been content, form, learning, information, and which are now trying to adapt and evolve to make some money, too (outside of entry fees and patronage).

You can see this as the exact reversal of, for example, a marketing agency, which stereotypically has always been trying to sell through its website and is now getting its collective head around the idea of information, learning and content as the very top of the sales funnel.

So, I’ll give honourable mention to a couple of big galleries, and then move on to the meat of the post, which has been hijacked by my enthusiasm for Tate.org.uk, a website mottled with the sublime.

by Ben Davis 02 November 2012 10:23am 8 comments

Does rich media mean lost sales for etailers?

While rich media features can be great ways to showcase products, a new survey suggests that problems associated with slow loading can cause online retailers to lose out on sales.

The Brandbank report, which uses data from a poll of 2,275 UK consumers, finds that customers are annoyed if rich media requires extra software or slows down page load times.

by Graham Charlton 30 September 2010 11:11am 1 comment

Are brand advertisers dwelling on the wrong metric?

Most brand advertisers accept that the click-through rate is far from the perfect metric. But it's easy to understand and easy to measure, which offers some comfort. And that means that the low click-through rates (CTRs) associated with display ads aren't always so comforting.

Even though it's logical that there's more to display advertising efficacy than CTRs, the absence of widely-accepted alternative metrics is a problem.

by Patricio Robles 24 August 2009 09:36am 8 comments

10 really cool Flash websites

In its illustrious history, Flash has gone from super cool to overused to sophisticatedly stylish.

Here are 10 stunning websites that demonstrate how Flash is being used effectively today.

by Patricio Robles 23 June 2009 09:12am 11 comments

Coming to a television near you: Adobe Flash

Adobe Flash, the rich media technology that's pretty much ubiquitous on the internet, will soon have a second home: your television set.

Thanks to deals that will include the Flash software in the chips that go into televisions and set-top boxes, in the near future you may start coming across Flash while watching and using your TV.

by Patricio Robles 20 April 2009 15:09pm 1 comment

Google introduces expandable AdSense ads

As the recession lingers on, Google has been forced to admit that it's not immune to the economy. That's a tough thing to do when your core business is still doing pretty well relatively speaking.

So what's Google to do? For starters, it's cutting back on projects that aren't producing. But what about its core business of online advertising? In what might possibly be seen as a way of combating the effects of recession, Google has introduced expandable ads on the AdSense content network.

by Patricio Robles 05 March 2009 08:44am 0 comments

Yahoo looks to differentiate with rich media in search ads

Is it differentiation or desperation? That's for you to decide but Yahoo definitely thinks the former when it comes to its introduction of rich media to search ads.