Posts tagged with 'Rich Media'
Lovefilm founder and COO William Reeve tells us why he wouldn’t recommend the company’s movie downloading service to his friends.
He explains how the DVD rental company got through last month’s postal strikes and why it’s not the right time for its highly popular service to go mobile.
And he gives us a few thoughts on the subject of Hackathons, having recently brought over the brainstorming concept from the US.
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by Richard Maven
20 November 2007 14:48pm
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Google has extended its recently-launched video ad network to the UK in a further attempt to monetise content from YouTube.
The online ad giant says the service is now being offered to its Adsense partners in the UK, Ireland and Canada – enabling them to display ad-supported clips on their sites.
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by Richard Maven
20 November 2007 07:53am
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Anyone who has walked down Great Portland Street in London in the past week will have probably noticed the huge ad covering the Virgin Media offices for the new TV digital channel “Dave”.
But can the self-proclaimed 'Home of witty banter' really compete against the Goliath that is online video streaming for the share of viewers' attention?
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by Matthew Finch
12 November 2007 10:42am
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Google is looking to extend the reach of its online video ads by allowing its Adsense partners to display ad-supported YouTube videos.
The move, another attempt by Google to monetise its $1.76bn purchase of YouTube a year ago, will see it sharing revenue with publishers that add its ‘video units’ to their sites.
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by Richard Maven
09 October 2007 09:11am
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‘Sir Martin Sorrell’s WPP’ has made another foray into the online ad world, this time with a deal for LA-based interactive agency Schematic.
The acquisition, reckoned to be worth around $100m if targets are met, will see Schematic folded into the ad giant’s digital unit.
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by Richard Maven
11 September 2007 08:31am
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Advertising.com has released some figures highlighting how the length of online video ad spots can influence consumers' responses.
The data, taken from Advertising.com's network and a survey hosted by InsightExpress, found longer pre-rolls delivered higher CTRs but shorter ads performed better in terms of complete views.
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by Richard Maven
29 August 2007 08:33am
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US-based photo sharing site Fotolog has been bought by French ad network Hi-Media Group in a deal valued at $90m.
The move will see Hi-Media attempting to use its online advertising and micro-payments systems to better monetise the site, which says it is experiencing strong growth in Europe.
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by Richard Maven
28 August 2007 13:58pm
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Yahoo! has confirmed it has bought German software firm Actionality to boost its mobile offering for advertisers.
The deal, which has been rumoured for a couple of weeks, will give Yahoo! ownership of Actionality’s mobile marketing platform in return for an undisclosed sum.
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by Richard Maven
23 August 2007 16:00pm
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Google’s grand plan for YouTube is set to take a step forward today with the launch of in-video ads for a small group of the site’s clients.
The move, coming almost a year after Google’s $1.65bn purchase of the video sharing site, will see the web giant going out on a limb in its choice of format in a bid not to annoy the site’s 130m viewers.
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by Richard Maven
22 August 2007 11:35am
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Dance brand Ministry of Sound claims to have been generating clickthrough rates as high as 5-9% after launching pre-roll online video ads - well higher than the industry average for banners of under 1%.
We asked head of digital sales Jim Haysom a few questions about its video advertising, and other ways it plans to monetise its rich media content.
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by Richard Maven
16 August 2007 12:56pm
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