Posts tagged with 'Rich Media'
Entertainment marketing outfit AzACreations has come out with a ‘How To’ guide on advergaming – not a new area but one in which campaigns still see widely varying degrees of success.
The report provides some useful tips on how to make the games themselves grab users’ attention. These include: setting targets for players, clear rules, allowing feedback, and enabling in-game characters to grow and develop.
It also offers ten reasons why viral campaigns fail, which we'll list after the jump...
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by Richard Maven
31 October 2006 11:08am
1 comment
Web developers and businesses continue to develop Flash based websites, despite the well-documented drawbacks in terms of SEO and usability.
When used well, Flash can be a great tool for the presentation of rich content, but pure flash websites, though they may look good, can annoy the hell out of visitors.
After the jump, some reasons why...
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by Graham Charlton
30 October 2006 10:47am
12 comments
Whilst we get all excited about social software and Web 2.0, does the average web user care at all? Should they?
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by Chris Rourke
30 October 2006 10:28am
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ITV has hired three new online sales managers in a bid to add some digital lustre to its flagging fortunes.
The struggling broadcaster reportedly appoined Rob Hicks, Alexis James and Fiona Stedman to a team led by online sales controller Vanessa Kent, who took to her newly created post in July.
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by Robert Andrews
25 October 2006 11:00am
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Internet startup Travelistic.com - which aims to be the YouTube for travellers - launched yesterday, headed up by one-time CEO and president of MTVi.
Travelistic combines user-generated video with professionally produced programming, some of which is exclusive. The self-funded company itself plans to move into content creation, with a travel-themed 'video podcast' in the offing.
Diversion Media built the website using Ruby on Rails, harnessing the Google Maps API in the process to make it easy for users to browse videos by location, in a visual way. Users can also search for videos by tags.
All in all it looks pretty good. We spoke to CEO Nicholas Butterworth to find out a bit more...
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by Graham Charlton
24 October 2006 11:03am
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New research from the Online Publisher’s Association claims that visitors to its member's branded content sites are more sought-after consumers than those who use portal sites, such as Yahoo.
The research, carried out by DJG Marketing using data from Nielson/Net Ratings and MRI indicates that visitors to the OPA sites bought more frequently and spent more money across several major categories including, entertainment, financial services, travel and automotive.
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by Graham Charlton
23 October 2006 12:44pm
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The predicted backlash against the infringement of copyright by video sharing sites has begun, with Universal Music launching legal action in the US against both Grouper.com and Bolt.com.
Universal, whose artists include U2 and Mariah Carey, is seeking compensation of up to $150,000 for each incident of copyright infringement, as well as demanding that the sites cease using their content.
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by Graham Charlton
18 October 2006 10:59am
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Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...
I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?
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by Gareth Knight
17 October 2006 12:58pm
4 comments
MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.
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by Robert Andrews
16 October 2006 12:59pm
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So we know that YouTube is being bought by Google, for a whopping $1.65bn, but what did the Google founders have to say about the YouTube acquisition?
Read choice snippets from today's conference call after the jump...
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by Chris Lake
10 October 2006 15:39pm
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