Posts tagged with 'right brain'
Sometimes it’s easy to forget that we only use between 10 and 20% of our brains and, with hot debate surrounding the convergence of so many digital channels and disciplines, it’s important to make sure we know how best to use it.
While some integrated marketers simply get on with it, others argue and engage in constant conflict.
What channel to use, which is the best, where does this channel fit, how do we structure and adapt to change?
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by Andy Betts
15 February 2012 12:27pm
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