ROI | Internet Marketing Blog

Ads perform better when the sun goes down

The saying 'Timing is everything' is a simple statement that packs a powerful truth.

Add online advertising to the list of things it applies to.

by Patricio Robles 29 April 2009 09:07am 2 comments

What's it take to be a social media expert? Not much, apparently

What is a 'social media expert'? What qualifications does one reasonably need before being paid to assist businesses with social media campaigns?

Despite the fact that there are plenty of self-proclaimed 'social media experts' out there, these are two questions for which we don't have good answers.

by Patricio Robles 28 April 2009 12:05pm 14 comments

Search market report finds growing focus on social media

Econsultancy's third annual UK Search Engine Marketing Benchmark Report was released last week; it profiles the UK search marketing environment, and covers paid search, SEO and social media.

One of the trends uncovered by the report, produced in association with Guava, is that social media is becoming a bigger part of the marketing mix, with 91% of search agencies already offering, or else planning to offer, advice and services to clients on how to make the most of social media.

by Graham Charlton 28 April 2009 10:13am 2 comments

Consumers want brand mentions, not ads: report

Marketing effectively on the internet can be pretty tough.

Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.

by Patricio Robles 21 April 2009 15:55pm 0 comments

US email marketers failing to track ROI - survey

Almost 20% of email marketers in the US have no idea on the results of their campaigns as they are neglecting to track ROI, according to a new survey.

This echoes the findings of Econsultancy's recent Email Marketing Industry Census, which found that 42% of companies surveyed didn't know what kind of return they were getting from their email marketing efforts.

by Graham Charlton 06 April 2009 12:08pm 3 comments

Companies still failing to track email ROI

A lack of measurement is still an issue for many email marketing campaigns, with almost half of companies failing to track their ROI from email.

Econsultancy's third annual Email Marketing Industry Census, sponsored by Adestra, found that 42% of organisations did not know what their ROI was from their email efforts, despite its proven effectiveness.

by Graham Charlton 23 March 2009 11:44am 1 comment

YouTube gets engaged

Online, it's all about measurement. From web analytics to advertising, the current economic environment demands it because without measurement, it's all but impossible to calculate ever-important ROI.

Increasingly, 'engagement' is one of the metrics that everyone is interesting in measuring. How are users interacting with your content or ads? How does that relate to your bottom line?

by Patricio Robles 19 March 2009 09:37am 0 comments

Facebook makes a major update

Facebook, which now has 190m users and continues its ascent as the world's largest social network, has rolled out a major update.

There are UI changes and new features alike and many are designed to put Facebook into the competition as talk of the 'real-time web' heats up.

by Patricio Robles 12 March 2009 15:17pm 0 comments

Measuring social media at Social Media Influence

I’m delighted to have been asked to be a panelist at Social Media Influence tomorrow.

I’ve attended every year since its first carnation 4 years ago as Blogging4business. Inspiring speakers such as Antony Mayfield, Suw Charman-Anderson, Hugh McLeod and Struan Robertson thrilled us with their visions of how business should embrace a brave new social media world.

by Michelle Goodall 02 March 2009 15:58pm 2 comments

Measurementcamp and the risk of social media silos

When I read the word 'Silo' I recall the massive industrial grain storage silos that used to scare me as a child.

Having grown up on a UK TV diet of Doctor Who, Blake 7 and The Tripods, anything that looked vaguely like an enemy spaceship became the subject of irrational fear and bad dreams.

These days I fear silos of a different nature.....

by Michelle Goodall 06 February 2009 10:01am 2 comments