US and UK newspaper sites: who’s leading the way on Google +?
Despite its relative youth, Google+ now has over 100 million signed up user accounts and many big brands have at least created a presence on the site.
But you might expect major media sites to be leading the way, given the potential to share content and drive traffic. So how well are national newspapers in the UK and US doing when it comes to Google+, and who’s leading the way?
Perfect 10 sues Tumblr for copyright infringment
Publishing platform Tumblr's twenty-something CEO is fast learning that running a fast-growing company can be a tough job.
Last month, after telling AdAge that an advertising business model would be a "a complete last resort", David Karp, perhaps pressured by investors, announced that his company would begin selling ads.
What I've learned from writing 2,000 blog posts
Since this is my 2,000th article on Econsultancy, I thought it was an opportunity to share what I've learned over the past five or six years writing for this blog.
I started out as a relative novice, but I've learned a lot along the way, and hopefully my 2,000th post is much better than my first.
Here are 20 tips for other bloggers...
How social are UK SEO agencies: infographic
We’ve talked often about the overlap between social and search.
MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem – and the infographic the agency produced proved to be incredibly popular.
We're yet to find a search professional that believes their discipline can exist in a bubble, but are people practising what they preach?
Amazon launches AWS cloud search service
Amazon's AWS cloud already has one of the broadest sets of offerings and the ecommerce giant continues to expand the services it offers with today's launch of a new AWS service, CloudSearch.
Based on the search technology that powers search on Amazon.com, CloudSearch, as the name implies, is a cloud-based, fully managed search facility.
40% of leading UK fashion brands run out of PPC budget before end of day
To coincide with the end of London’s AW12 Fashion Week, Epiphany has released a study that looks at the most visible fashion brands in the UK according to search results.
Using data from five sub-sectors of keywords (fashion, clothing, dresses, jeans and outerwear), the company examined link profiles and tracked which brand appeared in relation to ‘key terms’ for the industry.
When considering PPC, it found clear evidence that fifteen of the thirty-five advertisers featured in the report were running significant campaigns that were regularly running out of budget well before the end of the day.
The latest trends in UK search marketing: your input required
Econsultancy had today launched the annual UK Search Engine Marketing Benchmark Survey, in association with Guava, part of the NetBooster Group.
The research, now in its sixth year, explores levels of spending on paid and natural search, as well as the impact of trends such as the rise of mobile and growth of Google+. As usual, those taking part in the survey will get a free copy of the full report.
Brands are finding new budgets for Facebook advertising
Search budgets have increased by 19% over last year, Facebook spend has doubled in the same period, and the money for Facebook campaigns isn't cannibalising other online budgets.
The price of SEO: infographic
The most common hourly cost of SEO consultancy is $76-$200, according to a new survey by SEOmoz.
However, cost-per-project is the most common pricing model and is offered by 70% of the agencies and consultancies surveyed.
Another search marketer’s wishlist for 2012
It’s a new year, it’s another new list of search marketing predictions... but what do search marketers really want? What would liven up the year ahead?
Nine is my lucky number so here’s my top nine, to be taken with a pinch of salt and a reminder to be careful what you wish for....
