SEO | Internet Marketing Blog

Four mobile SEO mistakes you shouldn't be making

While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences that need to be considered during the design stages and beyond.

Even when a site fundamentally works regardless of the device being used, and Google has no problems in crawling it with its mobile user agent, those in charge of analytics can often forget the importance of segmentation, treating traffic from all sources as being identical.

In this post, I am going to explain four mobile SEO mistakes you shouldn’t be making on your site that’ll help you think beyond how pretty your site looks on your mobile.

by Peter Meinertzhagen 17 June 2013 10:43am 7 comments

Seven quick tips for success with localised SEO

Do you have a localised SEO strategy? Are you making effective use of Google Places? If you are not, like many brands, then you are missing a trick.

For any brand, having an all-encompassing long term SEO strategy, targeting high volume key phrases, is essential to maintaining a continual revenue stream.

However, a vital area that can produce shorter term success but is often overlooked is the opportunity for localised SEO.

by Chris Bishop 14 June 2013 10:09am 12 comments

Are implicit signals, user context and a new query model the future of search?

The future of search is something that few people outside of Google can predict with any real authority, yet it’s an incredibly important topic for digital marketers.

How much will social signals dictate what we see in search results? What impact will Google+ have in the long term? And will we always rely on keywords as the basis of search?

It’s impossible to address all the possible connotations in just 20 minutes, but Distilled’s Will Critchlow gave it a go during his talk at our Future of Digital Marketing event last Thursday.

One of the main themes was the move from indexing to understanding, whereby Google actually understands the context and sentiment behind a query.

by David Moth 10 June 2013 13:22pm 2 comments

Penguin 2.0: How to become an online authority

The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.

The release took place on 22 May, 2013 with additional changes and tweaks likely to take place over the summer months. You can watch the video for yourself below, but, as well as investing in quality content, one of the key phrases that was of considerable interest was this from Matt Cutts:

We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher.

So the question that marketers need to ask themselves is ‘How do you create an Authority brand online?’ It’s time online marketers replaced this question over their traditional ‘how do I get to the top of Google?’

Create an authority website, full of interesting content that your target customers want to read and share and you will be rewarded by Google. But not just by Google, but by your customers too.

by Dale Lovell 05 June 2013 10:24am 13 comments

Seven core principles digital marketers forget

Guy Kawasaki once said: 'If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing'.

We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.

If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them...

by Pratik Dholakiya 23 May 2013 17:11pm 1 comment

How should publishers respond to link removal requests?

Thanks again to Panda, Penguin etc, it seems many webmasters are panicking about links they have obtained in the past, or have been pulled up by Google as a result of over-zealous link building.

As a result, we are receiving many more link removal requests than we ever used to, ten or so in the past couple of months.

To be frank, these requests are annoying, and I'm also a little put out that they see this blog as a risk to them. Chris Lake touched upon this recently and, as he says, 'a lot of folks seem to have a bad case of The Fear'.

I thought it was worth exploring this issue in more detail, so I've asked a few SEO experts for their views...

by Graham Charlton 16 May 2013 10:34am 10 comments

Is guest blogging becoming risky?

After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building.

I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the volume of new links it is seeing from guest blogging.

It seems that Google is now taking a serious interest in guest blogging, so what are the risks for the bloggers and the sites hosting guest articles?

I've been asking some SEO experts for their views on the potential risks and how to avoid them...

by Graham Charlton 13 May 2013 11:23am 36 comments

Why SEO still has a place in a content driven world

It isn’t the first time SEO has been squared up against another discipline as if they are in opposition with each other.

I’m sure you remember this post in Smashing Magazine, The Inconvenient Truth About SEO, where a deep misunderstanding of what SEO actually is, expressed itself as a diatribe against the industry.

I see posts like this, albeit not quite as high profile, popping up all the time.

by Peter Meinertzhagen 03 May 2013 09:55am 19 comments

Start Me Up! A profile of 87 seconds

Are you using video in your business content and SEO strategy? If not, you may be missing out on organic search, as well as ecommerce ROI.

Luckily startup 87 seconds is here to help you inform, pitch, sell, and explain your business through video.

by Ryan Sommer 02 May 2013 15:22pm 2 comments

Baidu: the opportunity for European businesses

The value of online transactions in China reached $190 billion in 2012 and the country is predicted to overtake the US as the world’s largest ecommerce market at some point this year.

So it’s no surprise that European businesses are eager to try and break into the marketplace.

As with any ecommerce market, search is a vital source of building brand awareness and attracting traffic in China. This means you have to optimise your site for Baidu which has around 83% market share.

Baidu recently signed a deal with CharmClick that gives the company exclusive rights as a resale agent in Europe, which subsequently partnered with Net Media Planet for Baidu ad sales in the UK and Ireland.

by David Moth 29 April 2013 13:38pm 1 comment