Posts tagged with 'SEO'
The social web has grown exponentially in the last year, and in that time, Twitter has grown from a technological frivolity to a traffic generator for many websites.
Today at Search Engine Strategies New York, panelists at the Search Marketing: Analyze This talk brought up social media referrals in relation to Google.
Is social media driving more traffic to websites than Google? No. But that doesn't mean that SEO strategists should ignore it.
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by Meghan Keane
23 March 2010 21:35pm
2 comments
There were some very good discussions late last year about geo-targeting neutral domains, focusing around pointing Google Webmasters at multiple XML sitemaps and country specific folders.
The next problem is how to target multiple languages in the same country for a multi-lingual website. I think I have found the answer...
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by Julian Grainger
16 March 2010 10:20am
16 comments
Parts
of the search engine optimisation work e-commerce sites undertake
require a certain level of technical understanding which is where SEO
consultants can shine. Other parts need some common sense and an eye
for detail.
Here are five SEO mistakes e-commerce sites make, so that you
don't have to make them...
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by Ran Nir
08 March 2010 10:40am
13 comments
Having spent the last 6 years Client side as Head of eCommerce and agency side managing digital marketing teams, one constant has been confusion in new platform builds over what a “search engine friendly” website actually is.
eCommerce solution providers advertise optimised platforms and Clients demand search engine friendly sites; do both mean the same thing? Rarely. Client side eCommerce managers can confuse technical and content optimisation, leading to miss-matches between expectation and delivery. A technically optimised web platform does not necessarily mean that keyword planning and meta content optimisation have been carried out.
This blog provides a tick list of the core elements that you should specify in any RFP or ITT when scoping a new eCommerce platform. They act as a starting point for SEO dialogue, enabling you to push vendors on specific areas of optimisation expertise. Please note the list is not in any order of priority.
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by James Gurd
05 March 2010 11:33am
30 comments
As part of its constant rollout of new formats and features, YouTube has come up with some widely varying ways to grow its popularity and profitability. But today's announcement also has the opportunity to do some good. Starting this week, the video giant will start giving all videos on the site access to its auto-captioning technology. This is good news for the hearing impaired. But also, it will eventually lead to better searching and advertising opportunities on the site.
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by Meghan Keane
04 March 2010 23:36pm
2 comments
Every now and then someone blogs a clever way to turn affiliate links into SEO friendly links and the post always gets some attention. In my experience, though, you might not want to do this.
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by Andrew Girdwood
04 March 2010 10:29am
16 comments
Video and SEO are not a match made in heaven. Sure, you can title videos and tag them to make them more findable. But unless they're surrounding by plain dumb text (ambrosia to search engine spiders and crawlers), online video just isn't that findable.
A time-honored and time-consuming solution to video SEO has been the dreaded transcript for videos that are heavy on the spoken word. But transcription is a tedious and resource intensive task you'd hesitate to assign to even the lowliest intern.
Google's on the case -- perhaps trying to solve the problem in an unexpected way.
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by Rebecca Lieb
25 February 2010 15:20pm
2 comments
Search engine optimisation (SEO) has only existed for a few short years, but that doesn’t mean we cannot learn lessons from the past.
I’ve always admired the spirit of Britain during World War
Two, even if most of my knowledge has been gleaned from TV-sitcoms. As
a marketer, I’m particularly interested in the propaganda of the time.
Are any of the WW2 messages relevant today? I thought I’d
take a look at the slogans of WW2 and see if they hold any wisdom for the
modern online marketer...
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by Kevin Gibbons
02 February 2010 11:06am
7 comments
It’s been an interesting few weeks here at SEOptimise towers, as we’ve been recruiting search engine optimisation (SEO) executives to come and join our team.
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by Kevin Gibbons
26 January 2010 10:35am
25 comments
In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads.
For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). Yet a few befuddled marketers asked what all the fuss is about.
So herewith, five reasons why those PDFs have got to go.
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by Rebecca Lieb
22 January 2010 16:24pm
9 comments
