Posts tagged with 'SEO'
In study after study, 100 percent of journalists - 100 percent - say they use the web to research stories. And something like 80-90 percent of journos writing about businesses visit company websites to dig for information. While there (according to my own approximate calculations), about half are stopped dead in their tracks because companies still insist in making press releases and financial information available only as PDF downloads.
For me, and a plethora of fellow-journalist Facebook friends who thumbed-up a whinge I posted on this topic yesterday, the arguments against PDF press releases are a no-brainer. Like, it's 2010. Web 2.0 has been around for a while (basic HTML even longer). Yet a few befuddled marketers asked what all the fuss is about.
So herewith, five reasons why those PDFs have got to go.
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by Rebecca Lieb
22 January 2010 16:24pm
9 comments
PC Mag writer John Dvorak has written another bit of anti-SEO linkbait in which he claims that SEO "is killing the Internet if it hasn't already".
But what's that I see on PC Mag category pages? Surely they're not selling links for SEO reasons are they? Let's investigate.
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by Malcolm Coles
06 January 2010 11:45am
20 comments
In August last year I wrote an article called Foundem vs Google: a case study in SEO fail. Foundem had been complaining about Google, due to its lowly search rankings.
My article was based on a story published in The Guardian, which pretty much sounded like a big bunch of sour grapes to me. As such I called out Foundem, which didn’t appear to be doing an amazing job of SEO best practice.
But Foundem insisted that The Guardian article had been heavily edited, claiming that the newspaper’s lawyers didn’t want it to use words like ‘penalties’ and ‘whitelisting’ in the article, when referring to Google. Big, scary Google.
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by Chris Lake
05 January 2010 17:40pm
12 comments
If sorting out the corporate website is your ambition for 2010, it can be pretty difficult to know where to start and what to prioritise. After all, you’re bound to have a budget to stick to. So where should you start?
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by Kevin Gibbons
04 January 2010 12:42pm
15 comments
This post is intended to be a whirlwind of the three main competing comment communities; Intense Debate, Disqus and the newly rebranded ECHO.
I know from experience people, still, always want to talk SEO when we start to talk comments so let’s tackle that head on...
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by Andrew Girdwood
04 January 2010 10:34am
150 comments
For the first of my guest posts for Econsultancy I wanted to take a step beyond the generic, oft-rehashed ‘SEO tips’ (you know, things like “include keywords in your page titles” and “create great content”) and contribute something based on my experience of working across a number of e-commerce sites.
Sales-based sites are where SEO really comes into its own in terms of return on investment, and it literally is the case that even the smallest tweaks can result in real increases in revenue.
So here are seven ways to help transactional e-commerce sites boost their search rankings...
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by Jaamit Durrani
16 December 2009 11:45am
84 comments
Although it’s by no means a sealed deal, it’s very possible that in the 2010 election, the government will change and the Conservatives will lead the country. What might that mean for our industry?
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by Kevin Gibbons
14 December 2009 10:30am
7 comments
Google has started rolling out real time search, which has lots of potential implications for brand reputation and SEO, as well as paid search.
I've been asking some of the UK's search and social media experts for their opinions on how Google's real time search will affect brands and SEO...
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by Graham Charlton
09 December 2009 09:35am
22 comments
Whatever your industry, there’s bound to be a blog out there that specialises in it, and these can be incredibly valuable sources of inbound links to your site.
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by Kevin Gibbons
07 December 2009 14:46pm
7 comments
Last week the BBC announced it was to start optimising its headlines in an attempt to gain greater visibility in the search engine results pages, so I thought I’d take a look at journalism and the web.
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by Kevin Gibbons
30 November 2009 11:10am
49 comments
