Posts tagged with 'SEO'
Your personal and brand identity are both influencers on your visibility in search engines. How and to what extent does the power of your brand affect your rankings?
When discussing search engine ranking factors it can be easy to overlook the impact of identity and how it influences the results we see.
The idea of identity as a ranking factor is also linked to social metrics as the ‘strength’ of your identity on social networks can go a long way towards the display of trust and authority.
2013 is the year of content marketing, and that means an increase on eye strain and inbox space for the editorial team here.
As Econsultancy's Content Marketing Executive, I schedule and source content from contributors that might align well with our reports, and there are a few things I'd like to highlight as tips for both PRs and journalists working with Econsultancy.
This includes what we do and do not cover on the blog, and pitching best practice outlined below.
Having worked in Search marketing for around 7 years now, 2012 felt like the year of ‘blogger outreach’ to me and there were some great examples of how to do it and which brands were doing it well
Here at Confused.com we learnt in 2012 (as did many other brands I’m sure) that outreach is about building relationships not links and with that in mind we hosted a small event in December from which I thought I’d share some of our findings:
You need effective keywords to launch a successful search engine optimising campaign, and your site search data can provide a treasure trove of search terms that your customers already use.
If you’re only using web search terms for your search marketing efforts, you’re missing out on a great opportunity to strengthen your keyword list.
Mine site search data for keywords in order to boost the success of your campaigns.
Duplicate content has been causing major issues for online retailers for many years, primarily due to the negative impact it has on search engine rankings.
Due to the size and complexity of online retail websites, there are far more areas that need to be addressed and monitored in order to eliminate duplicate content issues.
Here are nine potential causes of duplicate content, along with resolutions to help you overcome them.
Email is considered to be the most important channel for driving online sales this Christmas, according to a survey of marketing professionals by eCircle.
More than 40% of respondents said email is ‘very important’ for driving sales, followed by SEO and SEM (both 33%).
In comparison, social media is considered to be the fourth most important channel with 20%.
This tallies with data from the Econsultancy / Adestra Email Marketing Census.
It shows that more than two-thirds of companies (70%) rate email marketing as ‘excellent’ (23%) or ‘good’ (47%) in terms of return on investment. While this represents a slight fall from 2011 (72%), this is still a higher ROI than any other digital marketing channel except search engine optimisation (79%).
It’s the final working week of 2012 for a lot of people, so it’s a great time to round up the biggest trends from the past 12 months.
We’ve already rounded up the top mobile trends from 2012, as well as asking people to name their favourite mobile innovations.
And here we ask four SEO experts to look back at the most important search trends from this year, as well as doing a bit of future gazing to 2013...
In my last post, I claimed you were one employee away from a successful site. I suggested that the employee was an editor-in-chief.
A person who would oversee your online presence, set its direction, implement its roadmap and ensure its quality.
So what makes a great online editor?
Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception?
Imagine how that would transform your online presence.
Believe it or not, many organisations are just a single employee away from making this a reality. All they need is an online editor.
There's been a lot of talk of late about the interaction of design and search. And with good reason. Much of what Panda was designed to look at includes design-centric elements.
Mobile SEO features design as one of it's main components, and going forward in to the future, there'll be more emphasis (one would suspect) on Google pushing up sites that deliver great user experience on a broad range of form factors over those which don't.
However, if we consider design as the presentation, interface functionality and ordering of the elements of a user interface, then we're potentially missing something.
While historically we've simply concerned ourselves with designing for users, and letting spiders pick up the content that we generate from the HTML on the page, we're now entering an age where we'll be creating and curating two sets of content: one visible to humans, and one marked up for machines.