Posts tagged with 'SERPs'
It seems like every few months, somebody declares SEO dead. Its latest funeral was held yesterday.
This time around, its eulogy was written by Ben Elowitz, co-founder of
web publisher Wetpaint. According to Elowitz, it's all about social.
Many SEOs make a lot of claims. Some, of course, are entirely legitimate. And others fall under the snake oil category.
But here's a claim you probably haven't yet come across: "I have read
and understand Google's Webmaster Guidelines." Interestingly, however,
this basic claim might be something you should look for.
Google Instant certainly ranks as one of the biggest user experience
changes Google has implemented since it launched Google search more than
a decade ago. And for that reason, it has attracted a lot of press attention,
and sparked a significant amount of conversation among search experts.
But is Google Instant really little more than a convenient distraction
that masks Google's flaws? Some are essentially arguing just that.
The "boisterous doodle" on the Google homepage is excited about the week
ahead, and the week ahead starts with a Google search event at the
Museum of Modern Art in San Francisco later today.
What's on the agenda? Google isn't saying much. The company has told
invitees that it's an event "you won’t want to miss" and indicated that
it will be sharing its "latest technological innovation" and an "inside
look at the evolution of search."
Social media and Web 2.0 (a term that, incidentally, we don't hear much of anymore) were supposed to make the internet a more democratic place. On today's internet, just about everybody has a printing press, and the little guy has equal opportunity to distribute a message. The best, we're often told, will rise to the top.
Of course, anyone who is involved with user-generated content and the popular web services through which user-generated content is shared and promoted, eventually learns that the internet isn't as democratic as it's supposed to be.
The data collected on Twitter may create interesting new opportunities for search engines, and that's why the major search engines, including Google, Yahoo and Bing, have done deals to gain access to Twitter's firehose.
But applying Twitter data to search in a meaningful way has proven to be a bit tough. Although there's the potential to use Twitter data as a signal for traditional SERPs, or to display 'real-time' results within the SERPS, search engines are also interested in providing consumers with search experiences explicitly built around real-time information.
Many expect that search engines will eventually incorporate signals from the realm of social media into the SERPs. There's good reason to believe this: both Google and Microsoft have, for instance, already signed deals with Twitter to access the company's firehose.
But if Bing Social, "the first search experience" based on both the Twitter and Facebook firehoses, is any indication, social search is going to have an uphill battle.
Need a Caffeine boost? After much anticipation and discussion, Google's latest 'big update' is officially here.
Unlike many major Google updates, which include alterations to the
factors Google uses to rank pages, Caffeine instead represents an
update to Google's web indexing system. The result: Google says
Caffeine "provides 50 percent fresher results for web searches than our last index."
Private sales and group buying are two of the hottest trends in ecommerce today, and two of the hottest companies in these markets are Gilt Groupe and Groupon.
Yesterday, my colleague Meghan Keane wrote about how companies like Gilt Groupe and Groupon were largely avoiding SEO. Somewhat interestingly, however, they're not avoiding paid search.
Most online publishers already know instinctively that a slow-loading website isn't a good thing. After all, who has the time to browse around a website on which pages take forever to load? Not a lot of people in today's fast-paced world.
Google knows that, and after it dropped a hint late last year, has followed through on its plans to incorporate website speed into its ranking algorithm.