Posts tagged with 'SERPs'
If you listen to the tech set, you might think that real-time is one of
the most important areas search engines should be focusing on. The
search engines themselves do too.
Google, Bing and Yahoo have all done deals with Twitter to acquire
real-time data. But what do consumers think? According to digital marketing agency OneUpWeb, real-time is real disappointing.
Google might as well have been called Simple. Back when Google was a new entrant in the search engine market and larger competitors were cluttering up their homepages with as much content as could be aggregated on a single page, Google took a different approach and offered internet users an alternative: a clean, if not sparse, homepage that focused on one thing -- search.
Relatively-speaking, that homepage hasn't changed much in the past decade. But what has changed: Google's SERPs.
The 'verticalization' of search continues. Bing, which already
serves up specialized search results for verticals including travel and
shopping, is adding another niche to its portfolio: recipes.
new recipe results pull in data from popular recipe websites and give
searchers the ability to display and filter recipe results via a
recipe-specific interface. The goal, obviously, is to give consumers
searching for their next home cooked meal one more reason to use
Microsoft's 'decision engine'.
British police have shut down more than 1,200 websites selling fake designer clothing in jewelry in the past week. And along with those websites, they've taken out some of Google's top results.
Thanks to a tweet tip, the aftermath of Scotland Yard's crackdown can be seen with a Google UK search for 'ugg boots'. As I write this, no less than seven of the top 10 results on the first page for this search are inaccessible. One of the websites that can't be accessed includes the top-ranked site: okuggboots.co.uk.
Google's Caffeine update is coming. Billed by Google as "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions", Caffeine is not your regular Google update.
When Caffeine was announced, Google did something it had never done before: it offered up a sandbox so that the public could preview search results with Caffeine and provide Google with feedback. While that sandbox is no longer available, you won't have to wait long for your Caffeine jolt: according to Google's Matt Cutts, Caffeine is coming after the holidays.
On the internet, few companies receive more attention than Google. And for good reason: Google touches so many individuals and businesses. From search to its 'side projects', just about everything Google does creates interest.
Google's prominence, not surprisingly, has led to the creation of many myths. Here are my top five.
You've probably seen them: programs claiming to teach you how you can use SEO to boost your Google rankings and in turn build a successful internet business that runs on cruise control. All for the low price of $49.95.
While such programs almost always fall into the 'scam' category, there is truth to the notion that SEO can be a pathway to success. If you run any sort of website, chances are you need traffic, and SEO can deliver it. But there are some inconvenient truths about SEO that often get ignored, especially in 'newbie' circles. Here are six of them.
Twitter's deals with Microsoft (Bing) and Google have the blogosphere and Twittersphere abuzz. 'Real-time search' has been a hot topic in 2009 and there has been much speculation on Twitter's strategy vis-à-vis the real-time search opportunity. It appears that we now know what that strategy is: sell firehose access to the Twitter stream to the search engines and let them do what they do best.
The Bing and Google deals could be significant. Depending on what Bing and Google decide to do with their Twitter firehose, internet users could potentially see SERPs that are heavily influenced by Twitter activity, which would mean that SEOs will have to deal with Twitter as a 'ranking factor'. Of course, nobody knows all of the details yet, which is why I thought it would be worthwhile to see what experts and observers are saying about the deals.
If you're an entrepreneur, or budding entrepreneur, making money online can sometimes seem like a real challenge. In my opinion, that's often because entrepreneurs focus on the wrong thing. They want to create a 'startup' and become the next Facebook or Twitter.
That's a tall order and, for most of us, a recipe for disappointment. But if you're willing to start out small and work hard, profit on the internet isn't so elusive.
SEO is a polarizing subject. Bring it up in the company of the tech set and chances are you'll get a debate not unlike one you might get when talking about religion and politics.
A lot of the criticism of SEO is misplaced while some of it isn't. When addressing SEO criticism, it helps to have an understanding of why critics are so skeptical. Here are top 10 reasons.