SERPs | Internet Marketing Blog

SEOs are not spammers, evildoers, or opportunists

It seems like every few months, somebody has to write a blog post calling SEO a 'scam' of some sort. It's a meme that always works and this time around, it's coming from a guy named Derek Powazek, who calls SEOs "spammers, evildoers, and opportunists".

It's a great linkbait, which, ironically, is sure to help Powazek's SERPs.

by Patricio Robles 14 October 2009 15:53pm 10 comments

Google improves SERPs for message board content

To many, the word 'community' elicits thoughts of social networks like MySpace and Facebook, and of popular social media websites like Flickr and Digg. But if you were active on the internet about a decade ago, you probably don't forget the precursor to today's social communities: the message board/forum.

They're still around (there are quite a few massive ones) and while they may not be as sexy as today's social networks, a Google update that will make it easier for searchers to find content posted in message board communities is likely going to benefit many operators of message board communities.

by Patricio Robles 05 October 2009 09:40am 9 comments

Exact-match keyword domains: the fastest way to first page SERPs?

The idea that exact-match keyword domain names can be a significant ranking factor is not new. But, for me at least, the significance has always been hard to confirm for a few simple reasons.

First, it's not every day that I acquire an exact-match keyword domain for a popular search phrase. Second, I've never launched a new site on an exact-match keyword domain with the specific goal of seeing what the domain can do on its own. That makes it nearly impossible to isolate the ranking factors that are likely contributing the most to results.

by Patricio Robles 24 September 2009 09:07am 49 comments

Google: stop wasting your time on meta tags

Are you still using the keywords meta tag? Or are you stuffing your description meta tags in hopes that it will help your rankings?

If so, Google has a reminder for you: you're wasting your time.

by Patricio Robles 22 September 2009 13:24pm 12 comments

Does social media really deserve more love in the SERPs?

In my post earlier this week about Google Caffeine, I made the observation that certain Facebook Pages seemed to have received quite a rankings boost. I also noted some comments about Twitter pages receiving a boost as well.

As more and more people give Caffeine a whirl, the increased prominence of results from the social media sphere appears to be a widespread phenomenon.

by Patricio Robles 13 August 2009 09:34am 2 comments

How will your site rank with Google Caffeine?

When Google updates, SEOs around the world hold their breath. For websites that rely heavily on their Google SERPs for traffic, an algorithm change can sometimes mean the difference between profitability and the poorhouse.

Google's newest update, named Caffeine, is by all appearances more than just a regular update. Google describes it as a "next-generation architecture for Google's web search".

by Patricio Robles 11 August 2009 10:02am 8 comments

Are Google's UK search results broken?

There has been some discussion lately on Twitter and elsewhere, about Google's UK SERPS being 'broken', with some anomalous results appearing, and non-UK sites ranking higher than they perhaps ought to for some search terms.

I've been asking the opinions of a few SEO agencies on the issue, and the consensus is that there are some issues here that Google needs to look at...

by Graham Charlton 16 July 2009 10:56am 30 comments

Website security as SEO

If you're putting together a list of all the components of a successful SEO strategy, there's a decent chance website security probably isn't on it.

After all, how is website security going to boost your placement in the SERPs?

by Patricio Robles 08 May 2009 11:32am 8 comments

Simple SEO strategies for soaring up the SERPs

As a search engine optimisation (SEO) professional, I naturally believe the best way to secure good placement in the search engine results pages (SERPs) is to invest in the services of a good SEO agency. However, that does not mean there are not a number of steps a company can take on its own.

What can a company do by itself to help it rise in the results? Here are some simple SEO strategies you may wish to employ as a starting point for your site...

by Kevin Gibbons 14 April 2009 12:39pm 5 comments

SEO is a journey, not a destination

Over the years, I've worked with many clients of all sizes and shapes. Many have been businesses that need help with their internet presence and ongoing internet strategy.

When the discussion turns to SEO, one of the most common misperceptions many clients have is that SEO is a destination; that you can do a few things and you'll reach the pot of gold at the end of the rainbow.

by Patricio Robles 24 March 2009 09:46am 48 comments