Posts tagged with 'Sheena Iyengar'
It’s been long established in marketing research circles that the
more choices you give a consumer, the less likely he or she is to decide on one.
Sheena Iyengar, a professor at Columbia Business
School and author of The Art of Choosing, addressed
a roomful of marketers at BRITE ‘11 about how to navigate the problem. Her work has implications for selling
anything online or offline.