Shopping | Internet Marketing Blog

Yell.com launches food and drink directory

UK local search site Yell.com has announced the launch of a new channel to help its users find specialist independent food and drink suppliers.

by Graham Charlton 04 December 2006 14:50pm 0 comments

ValueClick buys Shopping.net

Online marketing outfit ValueClick has bought UK-based shopping comparison network Shopping.net in a £6.7m deal.

The move follows ValueClick’s acquisition of comparison shopping site PriceRunner.com two years ago and will see Shopping.net positioned alongside ValueClick Europe’s other online marketing services.

by Richard Maven 04 December 2006 14:01pm 0 comments

Busy day for etailers today

UK shoppers are expected to spend some £180m online today, making it the busiest day of the year for UK etailers.

The IMRG predicts today will see the most ever goods sold online in a single day, with etailers generating 40% more sales than last year's high of £131m.

by Richard Maven 04 December 2006 10:27am 0 comments

Yell.com redesigns website

Yell.com has unveiled a major redesign of its site, incorporating enhanced search and mapping features.

The new mapping features allow users to plot a selection of local information onto any chosen location within the UK. For instance, if you have searched for a shop, Yell will display near-by cashpoints and parking spots.

by Graham Charlton 01 December 2006 13:28pm 0 comments

Security concerns cost etailers £2bn

Security concerns are proving a major barrier to the growth of e-commerce, according to a study by Gartner.

Gartner estimates that online sales to the value of $2bn were lost in 2006 because of concerns about malware and the theft of personal and credit card information.

by Graham Charlton 01 December 2006 12:09pm 0 comments

Clever mystery shopper programme format could boost sales

I recently participated in Selfridges' mystery shopper programme, run by ABA Research. The deal is - and it's a crafty one - Selfridges runs its mystery programme in such a way that typical cost-to-business-research is actually a boost to sales.

I originally came across the programme when trying to find a product online. It was a no-brainer to apply, as I'd be shopping there anyway.

by Jos Merideth 29 November 2006 16:47pm 3 comments

Internet-enabled kids pester parents for toys

It seems the internet is now a growing source of ‘pester power’, as children are beginning to ask parents for toys they have seen online.

A survey, by cashback shopping website GreasyPalm.co.uk has shown the growing influence of children’s’ online activity on the terrible business of parent-pestering.

by Graham Charlton 29 November 2006 12:24pm 1 comment

69% of retailers shun e-commerce

Over two thirds of UK retailers are missing out on potential revenues by not offering their goods for sale online, according to a survey by Barclaycard.

The company said many retailers are reluctant to embrace e-commerce because of the perception that set up costs are too high and that a high level of technical know-how is needed.

by Graham Charlton 29 November 2006 11:07am 0 comments

Online sales rise on 'Black Friday'

Online spending rose by 42% on ‘Black Friday' - the day after Thanksgiving in the US - according to figures from analysis group comScore.

Total US online spending for the first 24 days of November reached $8.31bn, a 23% increase over the same period in 2005. Black Friday saw a 42% increase on 2005's figures.

by Graham Charlton 27 November 2006 11:30am 0 comments