Simply Measured | Internet Marketing Blog

30% of top brands have dedicated Twitter feeds for customer service

The immediate nature of Twitter means that it is both a blessing and a curse for brands, as it gives them an excellent opportunity for having conversations with users but also puts pressure on them to respond quickly to customer complaints.

To give themselves some breathing space and ensure that marketing messages don’t get drowned out by consumer queries, many brands operate separate Twitter feeds for marketing and customer service.

In a recent series of posts looking at how major brands use social I noted that Tesco and ASOS have dedicated Twitter feeds for customer service, and we’ve also investigated whether Twitter is creating a VIP customer service channel.

And new research from Simply Measured shows that 30 of the Interbrand Top 100 Brands currently operate a dedicated customer service Twitter feed, a number that has increased from 23 since December 2012.

Why your brand should get creative now with visual content marketing

According to Toprank CEO Lee Odden’s recent SES London session, content marketing at its very minimum needs to include: brand leadership, customer empathy, storytelling and creativity.

Here are three reasons why some of that creativity should be visual, regardless of your brand or industry.

Use of Instagram growing among top brands: report

Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.