While it is incredibly useful, Marketing Automation Software isn’t the
sexiest of tech.
MA needs to be solid and
dependable. It can align sales with marketing, it can help personalise
content, but it isn’t likely to rank alongside the iPad in the wider
consciousness anytime soon.
In short, it has an image problem. This may not seem like a huge concern, but it is contributing to a slow uptake by a hugely important market sector: SMEs