Posts tagged with 'SMBs'

Marketing Automation: the big sell...

While it is incredibly useful, Marketing Automation Software isn’t the sexiest of tech.

MA needs to be solid and dependable. It can align sales with marketing, it can help personalise content, but it isn’t likely to rank alongside the iPad in the wider consciousness anytime soon.

In short, it has an image problem. This may not seem like a huge concern, but it is contributing to a slow uptake by a hugely important market sector: SMEs

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by Matt Owen 12 August 2011 12:03pm 6 comments