Posts tagged with 'Snapchat'
Snapchat, the equally popular and controversial photo-sharing site, has edged out Facebook in being the most frequently used platform to upload photos.
Out of 809m daily photo uploads in November 2013 so far, Snapchat has a 49% share (accounting for approximately 400m daily uploads), with Facebook now at 43%.
This 400m figure has grown from the reported 350m in September 2013 and a previous figure of 200m in June 2013.
Despite Snapchat’s reputation as a seedy sexting platform, it recently secured $60 million in funding which values the company at around $800 million.
Though the smartphone app hasn’t published its user numbers, more than 200 million pictures and videos are shared over the platform on a daily basis.
For the uninitiated, Snapchat allows users to send images and videos to their friends, but once viewed the messages are then deleted forever after 10 seconds or fewer.
It’s the ultimate in short-term, throwaway messaging, so it’s no real surprise that it’s been used for illicit purposes, but it is a bit weird that brands have been looking to get involved.
For many companies, a native mobile app is one of the most important parts of a mobile strategy.
Unfortunately, although the costs of building native mobile apps are in many cases decreasing, building a successful mobile app is increasingly difficult.