Posts tagged with 'social media experts'

The Village Voice's Reddit blow-up: do you know what your social media "experts" are doing?

Earlier this year, American retailer J.C. Penney learned the hard way: it pays to know what your SEO is doing.

As it turned out, the company's outside SEO vendor was up to no good, allegedly engaging in a paid link scheme. The outcome: a PR black eye, and a Google penalty. J.C. Penney's pain provided a lesson to all companies using outside vendors for SEO: just because someone else is doing the work doesn't mean that you don't need to know what they're doing.