Posts tagged with 'Social Media'
This week shows the holiday spirit of a popular airline and a clothing line in our weekly showcase of The Dachis Group's Social Business Index. Our focus is on two well-known brands – Air France-KLM and H&M - as analyzed by Allison Squires at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
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by Heather Taylor
20 December 2012 17:13pm
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Creating and curating a public persona through social media can be powerful, but would you tweet differently if you were anonymous?
A new social media tool lets you do that and could bring an interesting and controversial twist to social media.
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by Chris Rourke
20 December 2012 10:46am
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This week is a mixed bag of cars and music in our weekly showcase of The Dachis Group's Social Business Index. Our focus is on two well-known brands – General Mills and Kia Motors - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Read more...
by Heather Taylor
17 December 2012 15:30pm
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Today, live events and social media go hand in hand. Get your social media management right and you can enhance the live event experience not just for attendees, but for those watching via Twitter, Facebook or Google+.
Social media can contribute to the success of an event, whether it’s a conference, a sports match, or live chat during a TV show.
But with people posting to different channels from all angles, it’s hard to know where to begin managing and curating all that content in order to improve the experience of attendees and viewers, and not swamp them.
Fret not: here’s how to run a tight ship.
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by Tamara Littleton
12 December 2012 12:52pm
1 comment
As businesses look at their plans for 2013 its time for them to seriously consider adopting a maturity model for social media. For many marketers social media is looked upon as an immature media, but when Nielsen titles its 2012 report “Social Media is Coming of Age” perhaps its time to stop treating social media as a wild child and instead approach it as the rapidly maturing media that it is.
Adopting a maturity model for social media will require businesses to evolve their thinking and approaches, as well as their use of resources, in order to take advantage of social media as a mature media form. One way might be to adopt some of the strategies that Obama For America campaign used in the 2012 presidential campaign.
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by Dan Weingrod
10 December 2012 16:46pm
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Econsultancy has published its first Facebook for Businesses in the Middle East and North Africa best practice guide, authored by digital marketing consultant, Husam Jandal.
Focused on the region-specific factors that need to be considered when creating a Facebook page for businesses, the guide stresses the importance of understanding your audience, taking cultural and religious influences into account when pushing out content via a Facebook page.
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by Amy Rodgers
10 December 2012 11:26am
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This week is focused on the outcome of social media and the holiday sales in our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three well-known brands – Best Buy, The Hershey Company and RIM - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Read more...
by Heather Taylor
30 November 2012 16:36pm
2 comments
Launching marketing messages onto social media? Stop. Telling your unique, compelling story and humanizing yourself online? Stop. Listening with social media... all in hopes of selling B2B professional services?
While most experts advise us to do these things on social media we're actually doing more harm than good. Here's why and what to do instead to create leads and sales and 3 things that can do more harm to your B2B company than good.
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by Jeff Molander
30 November 2012 15:50pm
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Corporate communications has the double challenge of communicating internal messages while ever building the company brand. A third challenge presents itself when corporations implement company-wide social media initiatives because employees need more direction for a united, consistent result.
How can corporate communications help employees help their company by using social media in a united, consistent way?
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by Jeannie Lewis
19 November 2012 16:35pm
5 comments
This week is a mixed bag of charity, food and video games in our weekly showcase of The Dachis Group's Social Business Index.
Our focus is on three well-known brands – UNICEF, Nintendo and Domino's - as analyzed by the team at the Dachis Group.
We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.
Read more...
by Heather Taylor
16 November 2012 17:01pm
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