More and more firms are using social media to improve their relationships with customers, with adoption of social networks for customer support up by 15% (to 51%) since last year.
Findings from Econsultancy's 2011 Customer Engagement Report, produced in association with cScape, suggest that, with greater adoption of social channels for customer service and product development, companies are losing their fear of social media.
Companies are also increasingly using social technology internally to improve communication and business performance, with a third of companies (32%) using internal social networking for employee communication.
Thanks to the popularity of social networks and online communities, the social gaming industry is booming. It's no longer a niche sector, and online games are now popular with people of all ages and demographics.
In fact, contrary to long-standing stereotypes, a survey published earlier this year revealed that the average social gamer is a 43-year-old woman.
Social gaming is a fast-moving landscape, and becoming increasingly significant as consumers are spending a greater proportion of their time playing online games. As evidence of this, London hosted the first European Social Gaming Summit at Chelsea Football Club recently, which explored the evolution of this rapidly emerging sector.
At the Summit. I caught up with Simon Guild, Chairman of the Board at Bigpoint Games, to discuss the latest trends in online and browser-based social games and the future direction of the industry.
There are many things digital marketers can learn about customer
engagement from Apple. How to launch and sustain your own social network
is not one of them. Two months after the launch of Ping, Apple’s music
social network is failing to resonate with users. (It's dead in the water, if
you ask Fast Company).
What can smaller brands take away from the experience?
no coincidence that the rise of social media has coincided with the
abrupt end of America's thirty year consumer binge.
The internet is a big place, and marketers need to choose the correct channels to generate awareness and love for their products. It has never been more important to do this. Traditional marketing channels are an economy of limited resources, but move online and you’re suddenly faced with an ecology of limitless possibilities.
A quick search for ‘Social Media’ will return hundreds, if not thousands of results and communities. Facebook, YouTube and Twitter may be the big names, but are they right for you and your business? If not, what are the alternatives?
Social networks continue to grow, and increasingly they're becoming a core part of Americans' online lives. This according to a just-released Experian study rife with interesting numbers, but also with misleading terminology surrounding consumer social media habits, most notably the loaded (and misapplied) term "addiction".
The social web has grown exponentially in the last year, and in that time, Twitter has grown from a technological frivolity to a traffic generator for many websites.
Today at Search Engine Strategies New York, panelists at the Search Marketing: Analyze This talk brought up social media referrals in relation to Google.
Is social media driving more traffic to websites than Google? No. But that doesn't mean that SEO strategists should ignore it.
It's not unusual to hear someone from a television network that's not in first place to claim that ratings don't matter. And CNN's Jonathan Klein is no different.
Speaking at the 2010 Media Summit in New York, the president of CNN said that television ratings don't paint an accurate picture of his network's strengths. But his reasoning is interesting — it's not because FOX is beating them there, but due to competition from online sources that aren't being tracked by the Nielsen ratings.
For some companies, marketing through social networks isn’t enough, they want to create their own social spaces to attract visitors.
Here are ten tips for building social networks and forums...
Friendster may not be fresh in your mind when it comes to social media, but the pioneering social nework is relaunching tomorrow. And if it looks like the site has a newly Asian focus, there's a reason for that. Friendster just got bought by an Asian company.