Posts tagged with 'social proof'

11 great ways to use social proof in ecommerce

One of the most effective techniques you use on your ecommerce site to increase the confidence of buyers is 'social proof'.

Social proof is the phenomena where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.

Here are 11 examples of social proof in action on ecommerce sites.

Some obvious, some more innovative. Please suggest any other great examples you've seen...

Social proof for digital marketers: a primer

Bar staff and subway buskers will routinely ‘seed’ their tips jars and guitar cases with some change so that passers by think that contributing is what is expected and are then compelled to do so themselves.

Can online marketers tap into this same psychology?