Posts tagged with 'social sales'
UK retail sales directly through social media are forecast to grow to £290m by 2014 from £210m.
The study, commissioned by eBay, also predicts that £3bn of retail sales will be influenced by social media by 2014.
The increase is expected to be driven by retailers targeting consumers with personalised offers and deals on social networks.
Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase, and 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow.