Posts tagged with 'social sales'
We know the benefits of enabling all employees to use social media. Sales, service and just seeming human becomes a lot easier. Giving employees this freedom is easy in some organisations, generally small ones with a well-trained staff.
There are, however, inherent risks. If an employee goes rogue and damages your brand, it can be difficult to react quickly and avert loss of sales or sentiment.
It can also be difficult to easily track the impact of your employees' activity, and provide them with the best content to spread.
Addvocate is a platform designed to get rid of this tension, by offering guidance, daily messages and alerts, as well as analytics and optimisation.
We spoke to CEO and Founder Marcus Nelson…
UK retail sales directly through social media are forecast to grow to £290m by 2014 from £210m.
The study, commissioned by eBay, also predicts that £3bn of retail sales will be influenced by social media by 2014.
The increase is expected to be driven by retailers targeting consumers with personalised offers and deals on social networks.
Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase, and 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow.