social | Internet Marketing Blog

Eight ways to adapt your content marketing strategy to mobile

Mobile is changing our behaviour. And the message from a recent mobile marketing event, hosted by ORM London was, adapt to this change or be left behind.

The headline figures: who owns a smartphone (currently 54% of the UK), tablet (21% of the UK) and what they do on these devices (28% surf the net) changes from week to week. The latest in this rapid stream of stats is that more smartphone devices are being activated everyday worldwide than babies being born.

Mobile usage is big and it’s set to be even bigger. Twitter's latest report highlights how smartphone and tablet users are the most engaged consumers. Mobile users are 96% more likely to follow 11 or more brands and 58% more likely to recall seeing an ad on Twitter.

Google even predicts in three years mobile will overtake desktop as the most common way to go online – making mobile marketing more important.

by Juliet Stott 14 February 2013 11:29am 3 comments

Q&A: Andrew Campbell on eCRM and social CRM

CRM strategist and consultant Andrew Campbell is the author of our recently published Customer Relationship Management in the Social Age Best Practice Guide.

Here, he answers some questions about social CRM and other topics covered in the guide.

by Monica Savut 12 February 2013 10:18am 0 comments

Do brands need to care about Vine?

It launched, like no other social network before it, with instructions on how to create the perfect steak tartare and very quickly, became all about spam, pornography and regulation.

Vine is one of the raft of new launches from Twitter. It’s novel, it’s got some spammy teething problems and it’s already had its first #fail.

But, assuming that all of this can be fixed (and this is social behemoth Twitter we’re talking about, so that’s a fair assumption) what does Vine mean for brands?

by Steve Richards 30 January 2013 10:18am 1 comment

Digital marketers in South-East Asia struggle with skills gaps: new report

Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November.

Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.

by Chris Lee 11 January 2013 02:16am 0 comments

Your brand journey is never finished

Branding is both an art and a science and it's a living, breathing discipline that’s always changing. We can’t take a class, get a degree, and sit back on our laurels and say we’re brand “experts”. Even those of us who have been successfully making a living for a long time in building and managing brands need to stay on our toes.

That’s because we live in a world where there are unprecedented changes in technology, social media and consumer macro trends, and all of these have an impact on the way we create strong brands that engage our consumers.

The good news is there has never been a more exciting time to be a digital marketer. The bad news is that it’s never been more challenging.

That’s why if you’re going to be in the game, you’ve got to play to win and commit to continual learning.

by Julie Cottineau 03 January 2013 16:32pm 9 comments

How to optimise your funnel: free B2B digital marketing briefing

Econsultancy last month held Europe's largest conference devoted to B2B marketing and sales.

Our London FUNNEL event at the Emirates stadium saw some of the world's leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage.

The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.

by Monica Savut 18 December 2012 10:30am 0 comments

Adoption of marketing attribution driven by social and mobile

The rise of social media and mobile usage has led to an increased interest in marketing attribution, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing.

The new report, Making Sense of Marketing Attribution, is based on a survey of more than 700 marketers based predominantly in Europe and North America.

It finds that just under half of respondents are more focused on marketing attribution as a result of mobile and social.

More highlights follow...

by Graham Charlton 21 November 2012 09:58am 2 comments

This week's top six infographics

Once again we round up six of the best infographics we've seen this week.

The topics include the best time of day to send an email, smart shopping for the holiday season and software project management.

by David Moth 09 November 2012 11:28am 1 comment

Who on earth would be the Old Spice Social Strategist for W&K?

One of the more innovative uses of social media to revitalise an ailing brand was the YouTube campaign for Old Spice.

The videos, created by Wieden & Kennedy, were widely acclaimed and incredibly popular, accounting for the vast majority of the 307m views accumulated on the Old Spice YouTube channel.

As such, you might think that W&K has a deep understanding of social media, and what makes audiences tick.

It is therefore quite a struggle to make sense of its latest job ad, for a ‘Social Strategist’, to work on the Old Spice account.

by Chris Lake 01 November 2012 15:06pm 7 comments

Social media and brands in Australia [infographic]

Australians love social media - that much is clear - but if you’ve ever wondered what sites have the highest membership per state or why consumers follow certain brands on Twitter and Facebook over others, then this infographic is for you.

Developed by Marketing magazine and Transmission Design, the infographic looks at the way consumers use social media and what they want from brands. It uses figures from Nielsen’s 'Australian Online Consumer Report' and the results show some interesting stats for how retailers should be using their social media.

by Claire Brinkley 30 October 2012 22:00pm 0 comments