social | Internet Marketing Blog

Facebook engagement up 896% in Q3, says Adobe

Facebook marketers are achieving significant increases in engagement, according to a new report from Adobe.

Engagement - defined as likes, comments and shares – grew by 896% year-on-year, which the report says is largely attributable to the introduction of Facebook Timeline.

Other factors such as new acquisition and engagement metrics, and more effective social marketing also had an impact.

Adobe's latest Digital Index report shows that mobile users now account for nearly one quarter of all Facebook engagement, up four-fold from the period prior to the Timeline format.

This reflects the huge increase in social networking on mobile, with a study by Deloitte showing that social is the third most popular smartphone activity behind email and search.

by David Moth 23 October 2012 12:05pm 1 comment

Seven ways PRs should be helping their clients' SEO strategies

The convergence of PR and SEO has been a hotly debated topic on the Econsultancy blog in recent months.

It began with a guest blog urging PRs to get a grip on SEO, followed by a post warning that SEOs will slaughter careless PR agencies.

Both articles stirred a great reaction in the comments section, with the general consensus being that SEO and PR need to work together to help achieve common goals.

Text 100’s digital and social lead Lance Concannon also addressed the topic at a PRCA event discussing the future of search and SEO.

Concannon stated that PRs should find out who owns SEO within their client’s business and build a relationship with them so they can better coordinate their efforts.

by David Moth 26 September 2012 10:04am 8 comments

Soar above the SEO bar with page-centric strategy

As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter.

These are methods that have been used for the past ten years and while, these methods have been quite effective, SEO is more complex today.

The rise of social media as an effective SEO tool, the growing competitiveness of SEO, and tough guidelines by search engines, call for a re-evaluation of how we have been doing SEO.

by Nag Patta 12 September 2012 17:01pm 12 comments

Research: Social media discounts attract Australian consumers to brands

The noise around social media in Australia appears to be increasingly amplified by marketers and clearly continues to be a hot topic.

There are also snippets of data emerging that explore this large and complex digital arena, but one of the questions that seems to be asked is why consumers choose to engage or associate themselves with brands in the social space.

So, in association with Toluna, Econsultancy surveyed more than a thousand Australian consumers, in an effort to explore what attracts users to a specific brand or company on social media platforms.

by Jake Hird 12 September 2012 05:30am 1 comment

SEMPO Study - SEM roars along, but marketers want more

In its eighth year, the State of Search Study from SEMPO and Econsultancy has been a record of growth. After slowing in 2008-2010, SEM has returned to robust growth of nearly 19% in 2012.

But change is afoot, with more marketers prioritizing integration and attribution in SEM.

by Stefan Tornquist 11 September 2012 17:29pm 4 comments

10 interesting digital marketing stats we've seen this week

Here's a round up of some of the most interesting digital stats we've seen this past week.

Topics include measuring social media, Cookie Law compliance, live chat, checkout usability and mobile ads.

by Graham Charlton 07 September 2012 10:42am 3 comments

Website investment still key for online retailers despite the rise of social and mobile

Want to know where you should be aiming your e-commerce investment to increase online sales?

We asked 100 senior decision makers from leading global retail brands, who were attending the latest Internet Retailer conference, about what they are planning to invest in over the next 12 months.

by Maria Wasing 03 September 2012 11:25am 4 comments

New Report: Growing Your Community

The third report in a series on digital community building, Growing Your Community provides tactics and examples for building a digital community through a combination of social channelsand email.

by Stefan Tornquist 16 August 2012 14:59pm 0 comments

Customers won’t ‘like’ you unless they like the value you offer in return

malibu With two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.

It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.

What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.

by Caroline Morris 08 August 2012 10:59am 4 comments

A personal trainer and entertainer in my pocket: social gaming and apps for diet and exercise

As smart phones and tablets flood the market, a quickly emerging trend is the use of apps and social gaming to encourage healthy eating and exercise habits.

Brands that are focused on improving health have seen this as an opportunity to drive healthy behavior changes and build lasting relationships with customers.

by Danielle Mackie 28 June 2012 21:37pm 1 comment