social | Internet Marketing Blog

A personal trainer and entertainer in my pocket: social gaming and apps for diet and exercise

As smart phones and tablets flood the market, a quickly emerging trend is the use of apps and social gaming to encourage healthy eating and exercise habits.

Brands that are focused on improving health have seen this as an opportunity to drive healthy behavior changes and build lasting relationships with customers.

by Danielle Mackie 28 June 2012 21:37pm 1 comment

Proving social media success is all about analytics

The elusive social ROI. Executives demand it, marketers search for it.

But it’s actually not so elusive, especially for those marketers who’ve embraced the latest social technologies. In fact, there is a treasure trove of data available.

Perhaps, however, marketers should not be thinking old-school marketing metrics for today’s social web. For social, it’s more about the ROE (return on engagement) than the ROI.

by Richard Beattie 26 June 2012 10:58am 8 comments

Crowdfunding in numbers: stats

The global edition of our Internet Statistics Compendium saw further expansion this month as the e-commerce chapter grew to accommodate fresh data looking at the rise of crowdfunding.

by Luke Richards 15 June 2012 09:17am 4 comments

Start Me Up! A profile of Buffer

If you read my blog post about new tools for Twitter users then you may already be aware of Buffer, a fine productivity app that helps me to schedule the content I choose to share on Twitter. It's well worth a look.

I caught up with co-founder Leo Widrich, who focuses on customer experience and support at Buffer. He is also the marketing head who works on spreading the word about Buffer through blogging, social media and "other forms of hustle".

by Chris Lake 22 May 2012 10:43am 1 comment

Is social getting too big to be cool?

For social sites, the graph points ever upwards. But will they always be cool enough to attract young users?

It’s an exciting time in digital. As the giants of the internet jostle for pole position, it feels like we’re moving into some sort of endgame.

Or, perhaps, the end of the beginning.

by Tom Albrighton 02 May 2012 11:49am 3 comments

How social are UK SEO agencies: infographic

We’ve talked often about the overlap between social and search.

MDG Advertising suggests that the two channels hold exponentially more power when marketers use them in tandem – and the infographic the agency produced proved to be incredibly popular.

We're yet to find a search professional that believes their discipline can exist in a bubble, but are people practising what they preach?

by Vikki Chowney 18 April 2012 13:00pm 22 comments

Q&A: Tourism Australia's Nick Baker on content creation and curation

Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.

However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.

Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…

by Jake Hird 26 March 2012 00:30am 1 comment

Is it too late to save Friends Reunited?

Friends Reunited, the site best known for reuniting old school friends, is preparing itself for a relaunch.

This time, it’s positioning itself as the home of nostalgia online, celebrating “EVERY blast from the past” with a campaign that uses the phrase “Remember when?” to draw people in.

The new site is due to launch in the next few weeks, and encourages you to search for anything you can remember. You can "find, collect and share the memories you love with the people that were there too".

by Vikki Chowney 23 March 2012 11:02am 17 comments

Domino's asks Australian Facebook fans to create a new pizza

Ever-innovative Domino’s Pizza has today launched a campaign in Australia called “The Social Pizza”.

The brand will give its Facebook fans the power to create a new pizza, which in turn will be sold on its menu across the country.

For the next week, fans will vote on their favourite crust, sauce and ingredients, with the most popular selection each day added to the pizza. Then, people will be able to win $1,000 by naming the finished pizza.

by Vikki Chowney 19 March 2012 13:00pm 0 comments

New report: the social shift in internal communications

Econsultancy's latest Smart Pack: The Social Shift in Internal Communications is about the trends in internal communication that are not just affecting how your customers navigate their social relations and the marketplace, but will determine your working future as well.

The fact is that no one quite knows what revolution is going to happen next in the field of communications, which makes enterprise-level investments a significant risk.

Large corporations that build their own centralized internal social nets often find that obsolescence comes quickly.

Smaller teams who are encouraged to discover and implement their own ad hoc solutions using mass-market products like Yammer, Jive, Google Apps, or Facebook Groups may not routinely share best practices throughout a larger parent organization. In the words of Catherine Glover, Director of Social@Ogilvy, and a featured interview in the new report, "nothing seems to stick".

by Sam Dwyer 08 March 2012 16:16pm 3 comments