Posts tagged with 'sponsored definition'

Toyota launches a Twitter-oriented microsite, buys (?) a sponsored definition

Can brands build unique experiences for consumers around Twitter? Toyota is giving it a shot with a new Twitter-oriented microsite called Harmony Tweets that is being used to promote the Prius.

The microsite was built by Federated Media, which has over time gone from an ad rep to a "conversational marketing" agency.

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by Patricio Robles 05 August 2009 09:15am 2 comments