Posts tagged with 'sports'
Professional sports teams in general seem to leave much to be desired when it comes to digital marketing.
They all seem to have overly complicated looking websites with giant splash pages, big background images and loads of advertising.
Many teams also seem to follow no best practices when it comes to email marketing, with hard to find sign-up forms, no segmentation and terrible designs.
There is one sports team which continually scores highly in my books, though: Manchester City Football Club. Here’s what I like.
The BBC today unveiled its new look sports website, which follows the redesign of its homepage in September.
The new look includes replacing the side with top navigation, wider page layouts, and a new colour scheme, which is great if you like yellow and blue.
As always when the BBC makes any changes to its website, opinion is divided...