Despite the woes of the music industry over the past decade, few things are as popular as music. Not surprisingly, that's true on the internet too.
Just how popular is music on the internet? Consider that once-dominant social network MySpace, long written off by many as effectively dead, has managed to attract 1m new users primarily with a revamped music player.
As Facebook continues the charge towards its rumoured-but-practically-confirmed IPO this year, its next trick is a feature called 'Listen With'.
Announced last night, this allows groups of people to listen to the same song at the same time via the social network’s music service.
Spotify has announced that it has added 7m new users since its Facebook partnership in September.
During a keynote at LeWeb this morning CEO Daniel Ek also revealed that the company has developed a new radio streaming app.
Ek, who confirmed that he had no plans for an IPO, said the new product was similar to Pandora but had unlimited radio stations and skips.
Users will also be able to add songs they hear on the radio to their Spotify playlists.
Yesterday, Spotify announced a new apps platform, featuring apps from Last.fm, The Guardian, Rolling Stone, and more.
Whether this apps platform provides ways for developers to monetise their apps is up for debate, but I want to look at the apps released so far, and whether they enhance the experience for Spotify users.
One of Facebook's biggest assets is the open platform it has built which
enables developers to build apps that Facebook users can install and
use while logged in to the social network.
Today, that platform not only
helps Facebook generate billions in revenue, it has served as the
foundation for other billion-dollar businesses, like social gaming giant
So it's no surprise that another prominent consumer internet upstart,
Spotify, is looking to Facebook and launching its own platform.
Spotify has reached 2.5m paying subscribers according to a blog post the company posted today.
The increase in paying customers is likely to have been bolstered by the company’s launch in the US in July, and a partnership with Facebook that began in September.
Spotify is one of the most popular streaming music services in the world, and since its July debut in the U.S. and the recent launch of a deep Facebook integration , it has gained 250,000 U.S. subscribers, bringing the company's worldwide paid subscriber total to "well north" of 2m.
But it's not all good news for the Swedish-based company: while revenue grew from just over £11m in 2009 to just over £63m in 2010, during the same period Spotify's after-tax loss jumped grew by nearly £10m to £26m.
The internet has popularized the freemium model like no other channel,
but building a successful business on this model can be quite a
One company that has succeeded: Spotify, the Swedish company that has become Europe's most popular music streaming service.
Spotify has resources, a huge (and growing) entrenched audience and
some great opportunities to create long lasting, effective brand
positioning and positive sentiment, making it a great marketing
Here’s a few quick tips to get your marketing push started on the
music streaming service.
Popular European music streaming startup Spotify has been able to survive and thrive in a tough market that has seen its fair share of startup casualties. In an effort to maintain its growth, it has announced the largest upgrade since it first launched in 2008.
The goal: turn Spotify into a "total music management platform". The means: a hefty dose of social features.