Posts tagged with 'State of Social'

Companies continue to struggle with social media measurement: report

Companies are still grappling with the issue of measuring social media, though fewer are reporting that they are unable to measure ROI (37%) compared with 47% last year.

For our State of Social 2011 report, produced in partnership with LBi and bigmouthmedia, we asked more than 1,000 online businesses about the challenges of social media measurement.

Here's a few highlights from the report...