Posts tagged with 'stats'
Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.
In this post, I'll round up ten very useful custom segments that you can import straight into your GA account, and save yourself the trouble of creating them yourself.
Please suggest any other segments you find useful in the comments...
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by Graham Charlton
16 April 2013 11:37am
10 comments
Google Analytics is a great tool, but its standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.
One way to do this is to create custom reports, which is an excellent idea, and another is to use GA's advanced segments, which allow you to filter reports to find the insights you need.
In this post, I'll explain how to use advanced segments. It's for GA beginners really, so I apologise in advance to any GA experts reading this...
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by Graham Charlton
16 April 2013 09:40am
1 comment
Since the very first emergence of an add-to-basket logo, brands and publishers have been evolving their product content to create a more inspirational offering, one that can lead smoothly to a transaction.
However, the road from inspiration to transaction has often been a bumpy one.
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by Kat Meadmore
12 April 2013 10:20am
4 comments
While companies appreciate the importance of mobile email, they are a long way away from implementing best practice, with just 25% currently optimising emails for mobile.
The seventh annual Econsultancy Email Marketing Industry Census, sponsored by Adestra, finds that mobile email is a key area for improvement.
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by Graham Charlton
09 April 2013 11:03am
1 comment
Once again we round up six of the best stats-packed digital marketing infographics we've seen this week.
The topics include mobile optimisation, how social shares boost email, bad customer service, and how colours affect conversions...
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by Graham Charlton
05 April 2013 10:44am
0 comments
That’s right, there’s more to infographics than a scrolling image full of facts and figures. Different types of infographics are consumed differently.
The right kind of infographic should match your data to your narrative and ensure that people take away your message after reading it.
While infographics may not come in that many shapes or sizes (600 x 1,800 pixels is the norm), that doesn’t mean there’s a stock standard infographic for you.
Use the flowchart below to help you decide which infographic is right for you...
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by Danny Ashton
02 April 2013 09:49am
1 comment
Two main things highlight a successful business online: attracting more visitors and engaging your audience.
Content is everywhere. It is not just limited to one industry, you need content to promote all kinds of products or services and to improvise a business online.
Content marketing is a clear pitch for branding as it directly deals with the audience, answer questions, clear their concepts or misconceptions and find an ideal way to show the brand presence.
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by Kumail Hemani
28 March 2013 13:20pm
1 comment
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include ASOS's brand value, Twitter's relationship with TV, dual screening, holiday search traffic, QR codes, the value of online gambling and slow loading websites.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
28 March 2013 10:00am
4 comments
Digital tools now reach across companies (from sales to support) and across the entire customer experience. This span is making running digital channels as silos increasingly costly and difficult to scale.
Organizations that seek to rationalize operations, use data effectively, and personalize smart experiences for clients need alignment around a digital experience plan.
This is the first of a series of posts on why digital experience planning has become a strategic priority of a growing tribe of digital leaders.
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by Dave Wieneke
26 March 2013 16:40pm
4 comments
Focusing on responsive design should be seen as an essential component of a brand’s ecommerce strategy, as enhanced usability leads the way in driving conversion rates.
The fact that five leading brands have seen significant sales increases as a result of taking this approach demonstrates that it’s something that is worth investing time in.
It is also important to highlight the benefits of responsive design from an SEO perspective, as this enhanced usability becomes redundant if the website isn’t highly visible within search engine rankings.
With responsive design, there is no need for a specific mobile domain, meaning all site equity can reside on one top-level domain (TLD).
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by Alex Wares
26 March 2013 09:47am
3 comments
