Delivery has come a long way since the early days of ecommerce, but some online retailers are still failing to offer a range of delivery options to suit their customers' needs.
As stats from a new Econsultancy Multichannel Retail Survey show, customers are demanding more flexibility in delivery options, and retailers need to offer this to increase conversions.
The survey, conducted using the Toluna survey tool, found that 50% of respondents had abandoned a purchase online due to unsatisfactory delivery options.
So which options are customers looking for, and who is offering them?
As we continue to update the format of our Internet Statistics Compendium to reflect the new taxonomy of the Econsultancy site, this month we can announce the launch of a new part of our ever-growing stats bundle, The Strategy and Operations Statistics Compendium.
This document will seek to collect publicly available data and our own research on overall digital strategy, covering: spend, ROI and marketing activity trends among companies and agencies from a range of regional markets.
As well as all the regular ISC data we collect, this month we’ve added the following strategy and operations stats:
Our new Russia Digital Market Landscape Report is the third in a series of trends briefings on the BRIC markets.
Like the Brazil and China editions released in 2012, this new report offers an overview for marketers and investors looking to Russia for new opportunities by bringing together direct input from those with knowledge of the market as well as a range of secondary sources.
There is much in this emerging market which is sure to appeal to marketers and investors…
This week there's, of course, the royal baby's impact on web traffic, some Facebook ad commentary, following their Q2 results, and some global ad spend data from Nielsen.
Feast on these, and try not to speak with your mouth full.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include a decline in PC sales, Q2 paid search data, Facebook mobile stats, mobile traffic, PPC budgets and ecommerce in Australia.
For more digital marketing stats, check out our Internet Statistics Compendium.
There is an expectation that websites should be responsive and work across devices.
However, what does that actually mean and do we all have the same expectations?
This week's stats are mobile-heavy. The standout piece of data surely being the astonishing revelation that 24% of us believe losing our phone would be detrimental to our mental health.
Keep a tight hold on that device, and read on. If you're interested in more on mobile, check out our Mobile Commerce Compendium.
We've already rounded up lots of our case studies, articles and reports on social media and ecommerce, now it's time to do the same for content marketing.
Here are 70 or so of our articles on content marketing best practice, interviews with the experts, lots of stats, and our reports on the topic.
Big data has become something of a buzzword over the past year or so, but is it actually useful?
It conjures thoughts of massive amounts of forbidding, almost unfathomable data, and it seems that it has had little impact on the role of web analysts.
In fact, the response of 8% of marketers in our Online Measurement and Strategy Report 2013, created in assocation with Lynchpin, was: 'don’t care – big data is a pointless marketing term'.
We had a hunch that word choice in email subject lines have a strong effect on response rates. So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.
Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of dollars online.
Despite Obama’s best efforts, most marketers still view email marketing as the Bluth Company’s Banana Stand of Arrested Development fame: a more boring and less sexy marketing channel than pretty much anything else imaginable.
But – and never forget this – there’s always money in the banana stand! There is great power in optimising subject lines.
In case you missed my presentations at MarketingWeekLive last week, you can find out more about our findings after the jump.