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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 22 February 2013 10:29am 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include smartphone search CTR, mobile security, digital marketing budgets in 2013, search traffic, online video ad viewing and the impact of Facebook ads.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 15 February 2013 10:42am 5 comments

45% of companies aren't conducting UX testing: report

It seems a lot of companies are happy to work on 'hunches' and best guesses when it comes to user experience, with 45% not conducting any UX testing at the moment.

However, of these companies, the majority have begun to see the light, with 73% planning to start testing in the next 12 months.

Our User Experience Survey Report 2013, produced in association with WhatUsersDo, surveyed more than 1,400 digital and ecommerce professionals.

Here are a few highlights from the survey...

by Graham Charlton 08 February 2013 10:13am 2 comments

Mind-blowing smartphone stat: NFC in Australia to grow 450+%

The number of NFC-enabled smartphones available in Australia is expected to rise dramatically, growing from 375,000 in Q1 2012 to 2.125 million in Q1 2013 - a growth of 467% year-on-year - according to Tapit.

It has also been forecast that by Q4, the number of NFC handsets in Australia will reach some 4 million - or 30% of all smartphones on the market.

by Claire Brinkley 30 January 2013 22:30pm 5 comments

83% of online shoppers need support to complete a purchase: stats

Online shoppers expect to receive assistance within five minutes, otherwise will either head elsewhere or abandon a purchase altogether.

This stat comes from LivePerson's Connecting with Consumers report, which is based on a survey of more than 5,700 online consumers from the UK, USA, Australia, France, Germany and Italy.

The report contains some interesting stats. Here are a few highlights...

by Graham Charlton 30 January 2013 09:43am 3 comments

The four Ps of content marketing

Content marketing is everywhere. As people are increasingly using online conversations as their digital identity, the best strategy for consumer brands to engage with their audiences with is to create content they can use as their own social currency.

Effectively, content marketing is no longer just relevant to B2B brands or consumer brands where there is a need for factual information and reviews.

Nowadays, every brand can benefit from content marketing – be it blog posts, Facebook apps, microsites or Pinterest boards.

by Xavier Izaguirre 28 January 2013 10:33am 4 comments

10 ways to create a great content campaign

I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online.

Normally this is at the risk that someone may have said something similar before.

That makes sense in a lot of ways and it is a valid concern which I admit to thinking myself when creating new content, or speaking at an event. Of course you always want to impress by telling people something they don’t know.

by Kevin Gibbons 22 January 2013 10:49am 13 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include mobile search spend in the US, Christmas search traffic, mobile email, Q4 retail paid search stats, reserve and collect, and record online sales in Australia.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 18 January 2013 10:52am 3 comments

46% of Christmas Day search traffic was on tablets and mobiles

Christmas might seem like a distant memory now, but as we've seen from the recent troubles at Comet, HMV and Blockbuster, having a good Christmas can be the difference between success and failure for a retailer.

But what's coming to light from our search data is how Christmas Day itself is becoming critically important for online retailers.

We have seen a steady growth in e-retail on Christmas Day and Boxing Day over the last five years or so, and now with the proliferation of tablets and other smart devices we’re seeing the growth increase even further.

by Jonathan Beeston 17 January 2013 15:00pm 3 comments

26% of US shoppers were 'showrooming' this Christmas

A new survey from Econsultancy highlights the growing importance of mobile for holiday shoppers, with 26% using their phones to compare prices and check reviews when in bricks and mortar stores.