Last year, Google generated $54 billion of economic activity for American businesses, website publishers
and non–profits. That's according to a study released today by the search giant, which has embarked upon a campaign to show Google is not only creating value for Google, but for American businesses, the economy, and job-seekers as well.
And now that Google is an active presence on Capital Hill, it's a move doubtless calculated to portray the company as an economic engine to lawmakers, too, as privacy regulation activity comes slowly into focus. Google is telling its story through the stories of its small business advertisers - a tactic adopted by the IAB in its recent lobbying efforts as well. To underscore the political motivation behind the study, Google breaks down, on a state-by-state basis, which politicians are leveraging Google to communicate with constituents. For example, in New Jersey they name Governor Chris Christie and 11 state Senators and Representatives who communicate with constituents through official YouTube channels.
As Congress mulls a recently proposed online privacy bill draft, advertisers and privacy advocates are making the case for their competing interests on the matter. But a new study from two marketing professors argues that any privacy regulation will negatively effect the utility of online advertising.
Mobile coupons offer an excellent opportunity for retailers to appeal to customers on the go, and to drive them in stores with special offers and discounts.
For example, US retailers such as Target are offering coupons which can be downloaded to their phones and scanned at the checkout, while in the UK, apps like Voucher Cloud allow users to search for local businesses offering coupons which can be redeemed in store.
Here are ten reasons why retailers should consider the use of mobile coupons in their marketing strategies...
Publishers and brands are falling all over themselves to create products for the iPad. Considering that the new device is seen as a potential savior for paid content, that makes sense. But is the iPad ready to deliver on that promise? So far iPad users are purchasing content from the iTunes store. But they're also swiping free stuff.
For brands looking to invest in developing paid products for the new device, that money might be best spent elsewhere.
Consumers and privacy advocates are forever concerned about the ways they can be tracked online. But it looks like one effective method has not gotten much attention to date: the browser. According to a new study from the Electronic Frontier Foundation, 84% of browsers have an "instantaneously unique fingerprint." What's more? Efforts to disguise a browser might actually make consumers more easily identifiable.
Now if only companies were using this information for nefarious purposes, we'd have a real privacy issue on our hands.
Has online advertising rebounded from the recession? If not, things are definitely picking up. According to the Internet Advertising Bureau and comScore, digital advertising is performing better than last year. What's more? Display advertising is starting strong. The sector hit record revenues in the first quarter of 2010.
Which leaves a question: Have display advertising's woes been unfairly tied to the recession?
The travel industry has long been a fan of email marketing, but according to a new survey from StrongMail, it looks like marketers are not taking advantage of the vast information they're collecting from their customers. According to the survey, 70% of travel companies don't track customer behavior or subscriber preferences to serve more useful marketing.
Considering that consumers who have willingly agreed to receive such emails are often looking for a place to spend their travel budget, marketers are leaving money on the table by not listening to what their customers are looking for.
According to a survey of the customer experience of twelve utility and broadband suppliers' websites, British Gas was the top performer, thanks to a usable website and clear product and pricing information.
For the study from eDigital Research, 20 customers and 20 non-customers tested the websites of 12 home services suppliers for usability and customer experience.