stats | Internet Marketing Blog

Marketers should design emails for mobiles: survey

While there is a recent trend for subscribers to view emails on their phones, marketers are still designing image laden-messages for desktop users which often render poorly on mobile devices.

According to stats quoted in the MailerMailer Email Marketing Metrics Report (pdf), 64% of key decision makers are using mobiles to view emails, yet less than 50% of marketers are making sure that their messages are accessible to these users.

by Graham Charlton 17 June 2009 09:30am 0 comments

Reserve and collect works for Halfords and Argos

Allowing customers to reserve items online for instore pick up is working well for retailers, with both Argos and Halfords posting impressive improvements in multichannel revenues.

In both cases, reserve and collect services were responsible for driving significant numbers of offline sales.

by Graham Charlton 16 June 2009 14:57pm 2 comments

Consumers want online content on their TVs - survey

The majority of consumers want to be able to watch online content through their TVs. While 17% already can do this, a further 58% say they would like to be able to do this.

The Digital Entertainment Survey, from Entertainment Media Research and Wiggin, reveals a demand for on-demand programming delivered online, though not many people want to actually pay for it. People would consider paying for movies, adult content, and music and sporting events, but little else.

by Graham Charlton 11 June 2009 10:36am 1 comment

What do customers want to buy on their mobiles?

While mobile commerce is still in its infancy in the US, and even more so in the UK, there are signs that users are coming round to the idea, with 71% saying they feel it is safe to make a purchase on their mobiles.

An eMarketer round up of recent mobile commerce stats also reveals some interesting information about the kinds of products people want to buy from their phones.

by Graham Charlton 10 June 2009 12:03pm 0 comments

Retailers should be emailing checkout dropouts

Though the majority of companies in the UK are failing to send emails to customers who have abandoned their shopping baskets, yet 46% of consumers say they would be likely to complete a purchase if they received a reminder.

An e-Dialog survey revealed the latter statistic, while our Email Marketing Census earlier this year found that 67% of companies were not employing this tactic to attempt to revive abandoned sales.

The email survey also revealed some useful stats about email's effectiveness as a direct marketing channel, and the potential for driving offline sales. Some highlights after the jump...

by Graham Charlton 05 June 2009 12:10pm 4 comments

Delivery costs sending bargain hunters offline

Cash-strapped shoppers are moving offline and shopping at discount stores like Primark and Matalan, mainly to save on delivery charges, according to a survey released this week.

Verdict Research's e-Retail 2009 report predicts online retail growth of 13.3% this year, to £20.9bn, but also had some interesting stats about how the recession is affecting online shopping habits.

by Graham Charlton 05 June 2009 09:00am 1 comment

Online retailers afraid of payment fraud: survey

Two-thirds of online retailers say they feel threatened by payment fraud, something which threatens to hold back e-commerce growth in the UK.

The stats come from payment provider Sagepay, which surveyed 1,000 retailers, also revealed a lack of awareness of what they need to do to meet the industry standards (PCI DSS) on payment security.

by Graham Charlton 04 June 2009 11:42am 2 comments

The Telegraph pulls in 75,000 visitors a day from social media

The Telegraph's social media strategy seems to be paying dividends, as its website now receives 8% of its daily traffic from news aggregators like Digg and Reddit, as well as Twitter.

The newspaper's Head of Audience Development Julian Sambles revealed this figure to Malcolm Coles on his blog, and based on the Telegraph's 28m uniques in March, this equates to around 75,000 visitors per day from social media.

by Graham Charlton 11 May 2009 13:19pm 4 comments

E-tailers need to offer more payment options - survey

The UK's online retailers are missing out on potential sales because they are not offering a large enough range of payment methods, and 50% of regular online shoppers' will cancel their purchase if their desired method is not available.

So says a YouGov survey of 2,000 UK web users commissioned by ClickandBuy, which suggests that e-commerce sites should catch as many customers as possible by providing alternatives to credit or debit card payments.

by Graham Charlton 07 May 2009 09:00am 2 comments