Posts tagged with 'stats'
The first weekend in December is traditionally one of the busiest online shopping days of the year, as the looming reality of Christmas suddenly comes into focus and consumers feel flush with cash having just been paid.
Ebay predicted that Sunday would be the busiest online shopping day of 2012 and was expecting around 6m visits to its website.
To put this in context, eBay normally receives around 17m unique visitors per month.
And the retailer wasn’t alone in predicting a surge in online shopping over the weekend - Experian Hitwise suggested that Monday would see 115m visits to UK retail websites, an uplift of 36% from 2011.
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by David Moth
05 December 2012 12:31pm
1 comment
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include how retailers are performing on Pinterest, m-commerce, paid search revenue on Black Friday, spam emails, marketing attribution, and Tesco's dominance of online grocery shopping.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
30 November 2012 10:29am
1 comment
Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business.
Our recent Quarterly Briefing: Making Sense of Attribution, produced in partnership with Adobe, found that adoption of attribution is growing, driven by social and mobile,
This infographic presents some of the key takeaways from that report.
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by Graham Charlton
30 November 2012 09:40am
2 comments
Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it.
Here are some tips from Econsultancy's newly-released E-commerce Best Practice Compendium, looking at some essential features and things to try on product pages...
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by Graham Charlton
29 November 2012 10:55am
8 comments
Mobile is growing, and fast. For example, use of mobile search has grown by 500% over the past two years, while average smartphone usage almost tripled in 2011.
Many are predicting that mobile internet use will replace the desktop, and it is predicted to overtake it in 2015.
This infographic, from 34SP.com, sums up some of these stats and more...
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by Graham Charlton
26 November 2012 10:22am
3 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include Cookie Law compliance, blinkbox's mobile traffic, Facebook brand pages, real-time bidding, email marketing ROI, mobile marketing in the UK and how UK mums use smartphones.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
23 November 2012 10:11am
3 comments
The rise of social media and mobile usage has led to an increased interest in marketing attribution, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing.
The new report, Making Sense of Marketing Attribution, is based on a survey of more than 700 marketers based predominantly in Europe and North America.
It finds that just under half of respondents are more focused on marketing attribution as a result of mobile and social.
More highlights follow...
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by Graham Charlton
21 November 2012 09:58am
2 comments
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include how Australian's use QR codes, the top brands on LinkedIn, the popularity of Wi-Fi instead over 3G, connected TV, and mobile use in France.
For more digital marketing stats, check out our Internet Statistics Compendium.
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by David Moth
16 November 2012 09:49am
1 comment
Content marketing is a big deal at the moment, and we've covered the topic in some detail on the blog this year.
Here's a selection of the best interviews, stats, infographics and tips on content marketing from 2012...
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by Graham Charlton
14 November 2012 12:00pm
1 comment
Many moons ago, in April 2012, I wrote a humorous post about how not to make an infographic, where I enthusiastically chastised a selection of misguided visualisations.
A few people chortled and applauded at the time but many others requested a more positive follow-up post featuring helpful tips on how to actually create and promote an infographic, with personal examples.
Fair enough - and since then I've been involved in a few projects that fit the bill with the most recent example being an infographic for Snowskool, a company that specialises in ski instructor courses.
The infographic was created as a collaboration with the talented Snowskool team and released two weeks ago on Visual.ly, Facebook, and the Snowskool blog: Myskool.
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by Michael Wilkins
14 November 2012 10:15am
4 comments
