strategy | Internet Marketing Blog

The power of phone numbers: eight benefits to Australian retailers

How many times have you been into a physical retail store wanting to purchase a product, but needed a question answered first?

As soon as you begin looking for help, you find an employee who provides a response giving you the confidence to purchase. This is usually a great experience.

But, what about the same scenario, only this time there are no employees around to help?

by Greg Randall 24 February 2013 22:00pm 0 comments

How social media is impacting Australian TV viewing habits

A new Yahoo!7 survey has revealed that social media is playing an increasingly larger role in influencing the television viewing habits of Australians.

The second annual Social TV Survey polled more than 7,000 online Australians late last year and found that almost half of the respondents (43%) used social media while watching television.

by Claire Brinkley 20 February 2013 22:15pm 0 comments

Australian marketers, why are you benchmarking yourselves?

Marketers, you are not normal.

You may think you know what the average consumer wants, but the reality is that you do not have normal internet habits, you do not shop like the average consumer does and you do not have average social media knowledge. You cannot be a focus group.

This is the message that ExactTarget is attempting to get out in their new report, Marketers From Mars, which compares marketers' use of email, social media and other channels against that of consumers - and is something Econsultancy has raised before as being an issue within the industry.

by Claire Brinkley 18 February 2013 22:00pm 0 comments

Australian ecommerce: Nine stats you might have missed

The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.

by Jake Hird 13 February 2013 23:58pm 0 comments

Authenticity and usefulness: The keys to connecting with consumers

Brands will have to work extra hard this year in order to win over consumers, and the key to doing this will be demonstrating everyday usefulness, authenticity and corporate ethics.

From the continued impact of the GFC to the effect of technology on the path-to-purchase to the challenge of big data, marketers and brands have a lot on their plate in 2013.

by Claire Brinkley 12 February 2013 22:00pm 0 comments

Q&A: Andrew Campbell on eCRM and social CRM

CRM strategist and consultant Andrew Campbell is the author of our recently published Customer Relationship Management in the Social Age Best Practice Guide.

Here, he answers some questions about social CRM and other topics covered in the guide.

by Monica Savut 12 February 2013 10:18am 0 comments

Research: Where will Australian marketing dollars be spent during 2013?

The recent State of Digital in Australia 2013 report, produced by Econsultancy and Marketing Magazine, has revealed some interesting stats around the use of offline and online marketing channels and highlights which online channels marketers are planning to spend the big dollars on this year.

Notably, the report also shows how companies are planning to dedicate more of their budget and time towards digital.

by Claire Brinkley 10 February 2013 22:00pm 0 comments

Intelligent levers: foolproof your budget requests

Most people in digital are now au fait with the idea of attribution modelling, if not the reality, but in the year of 'big data', how many of us are really crunching the numbers to identify the key periods in which to invest?

I'm not talking about knowing when the peaks are and throwing money at them. I'm talking about really understanding when you need to invest in order to assist that peak before it's even happened.

Think lead times. Think objectives. Think overall channel attribution.

by Rhian Simms 07 February 2013 11:17am 1 comment

Research: 25% of Australian marketers say digital knowledge is poor

Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills and knowledge gap is still very present in Australia, with a quarter of respondents saying knowledge of digital within their organisations is “poor” to “very poor”.

Produced in association with Marketing Magazine, the report highlighted the existing barriers and issues facing Australian marketers today.

In particular, it brought to light the problem marketers are having developing the necessary skills needed to maintain an all-round knowledge of each digital offering, due to the fast-paced nature of the industry.

by Claire Brinkley 06 February 2013 22:15pm 2 comments

Research: Digital marketing is quickly coming of age in Australia

Econsultancy’s annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace.

Investment in digital remains high, alongside an increased focus on measurement, attribution and channel accountability.

by Jake Hird 05 February 2013 01:06am 1 comment