Posts tagged with 'Super Bowl commercials'

Did Twitter win the Super Bowl?

The Super Bowl is arguably the most important day in advertising, and every year, as much attention is focused on Super Bowl ads as the game itself.

With social media such a big part of brand advertising today, it's no surprise that many observers pay close attention to how social media is used by brands in conjunction with their multi-million dollar Super Bowl ads as outlined in our earlier Super Bowl post.

Semantic analysis answers the question: who won the Super Bowl?

The Super Bowl may be the biggest event in sport (except, of course, everywhere outside of the U.S.), but everyone knows that the battle that occurs each year on Super Bowl Sunday doesn't take place on the field. It takes place during the commercial breaks.

The battle for consumer hearts and minds costs a lot of money, and it increasingly involves the internet, which is where much of the buzz about Super Bowl commercials can be found.