With the DMA announcing their new one million dollar PR campaign “Data-Driven Marketing Institute,” the question of privacy and rules around customer data has become a greater focus of some of the panels this morning. Jordon Cohen of Moveable Ink, brought up the headline "Target knows a teenage girl is pregnant before her own father does" and posed the question: have we finally gone too far?
For those of you who didn't read this headline in February, an irate father charged into a Target store demanding they stop targeting his teenage daughter with emails full of baby products because she wasn't pregnant. It turns out Target was right, and the father was wrong. She was pregnant and her shift in product purchase at Target made the marketers behind the brand know of her news before any of the world may have known.
Jason Scoggins of Freshpair stressed that targeting has to go through a "creep" filter and in the case of the Target example, they went too far.
QR codes have a long way to go before they're a truly mainstream phenomenon, but brands have been quick to adopt them in an effort to connect online with offline.
That has led to more than a few dubious uses of the codes, but there are signs that companies are getting more savvy about how they apply them.
Case in point: just in time for the holiday shopping season, American retailer Target is launching a new campaign that will enable in-store shoppers to buy 20 featured toys using QR codes.
There’s no denying it. Gamification is hot. We talked recently
with Gabe Zichermann, entrepreneur and author of “Game-Based Marketing,” about
how fun and gaming techniques are permeating every aspect of marketing, and
what it means for measurement.
Google may generate billions of dollars every year from AdWords, but that doesn't mean that it's idly sitting by and ignoring the monetization potential it has elsewhere in its network. One property with a lot of potential: Google Maps.
Given that potential, it's no surprise that Google is bringing its 'sponsored map icon' experimental ad format for Google Maps to the U.S. market.
Facebook may not be a retailer, but that doesn't mean the company can't sell gift cards. Starting September 5, Target will start selling Facebook Credits gift cards in stores nationwide.
Consumers don't necessarily need easier ways to spend money on Facebook, but it is a great trick to introduce more consumers to Facebook games. Free marketing for Target, too.
Has virtual currency jumped the shark, or has it become such a mainstream phenomenon that the ability to free virtual currency might be enough of an incentive to get some individuals to eat their broccoli? Social gaming company Zynga and Green Giant, the vegetable company owned by General Mills, are going to find out.
The unlikely pair have teamed up to offer purchasers of Green Giant products free virtual currency that can be used within Zynga's most popular game -- Farmville.
Household goods manufacturers have long sold their products to consumers through middle men, whether it be pharmacies, chains, department stores or individual resellers. But in a world increasingly connected to the internet, why not go direct to consumers?
That's an approach that Proctor & Gamble is trying with a new site that went live today. Consumers can now purchase any P&G product for a flat shipping rate of $5. But do consumers have the kind of manufacturer loyalty that will make this a popular shopping method? P&G thinks it's worth finding out.
Through a mix of social media, word of mouth and user generated
content, women around the country have slowly been learning the secret
to buying cheap cosmetics online. It comes in the name e.l.f. The brand
(which stands for Eyes Lips Face) has been selling cosmetics online for
five years at absurdly low price points. For a long time all their
products could be found for $1 each.
Designed by Scott Borba,
the man behind Hard Candy and Neutrogena Men, e.l.f. cuts out the
marketing budget — and markup — that most cosmetics companies attach to
their products. And the results have been astounding. This week, e.l.f.
is making a large push into Target stores and online. The company is on
track to reach over $20 million in sales this year.
With price points at $1, $3 and $5 an item, that's a lot of lip gloss. How did they do it?
There's good news for Target's marketing team: when it comes to online buzz, Target is handily beating its larger rival, Wal-Mart.
That's according to online reputation monitoring firm Crimson Hexagon, which looked at what was being said about each retailer online between July 15 and September 3, 2009.
Tapping into the consumerist impulses of American travelers visiting big cities can be a lucrative endeavor, and Target is hoping that those in New York City will be interested in taking a piece of Times Square home with them.
The retailer is installing four biilboards this weekend. And along with the traditional I Heart NY t-shirts that have become a staple on every corner around the city, visitors can bring home a piece of those billboards in the shape of an Anna Sui designed tote bag that can be purchased online.