When JetBlue wanted to celebrate its 10th anniversary, it decided to
sell a limited number of tickets for $10. That's a tall order, so for
help with the difficult task of convincing consumers to buy $10 airline
tickets, it turned to TBG, a London-based digital agency that
specializes in Facebook marketing.
The result: JetBlue saw a "massive"
response from TBG's Facebook ad buy, revealing the secret of social
That secret: giving away stuff for free or at a significant discount is a great way to 'engage' consumers on social networks.