television | Internet Marketing Blog

Twitter becomes a voting platform for The X Factor

Social media is the new water cooler, and because of that, it's no surprise that the relationship between social media and the entertainment world is increasingly starting to resemble a marriage.

The latest example of that: Twitter's new partnership with The X Factor USA.

by Patricio Robles 27 October 2011 09:48am 2 comments

Nielsen looks at social media and television

Television and social media are a match made in Hollywood. Sites like Facebook and Twitter are virtual watercoolers, and when something happens on television, you'll increasingly find that the conversation is taking place online.

This, for obvious reasons, creates numerous opportunities for the creators and distributors of television programming, and many television networks, producers and personalities are actively tapping into social media.

by Patricio Robles 12 October 2011 14:19pm 6 comments

Should social media be used for TV ratings?

A few years ago, skepticism about social media was rampant.

While skepticism remains, there does seem to be a general consensus amongst marketers and business executives that social media is important, even if it's still overhyped by some.

But just how important is social media? Can social media prolificacy, for instance, convince media buyers to buy ads for television programs that aren't killing it in the ratings department?

by Patricio Robles 28 September 2011 16:38pm 3 comments

Nielsen flub highlights the perils of panels

When media buyers purchase inventory from television networks, they typically rely heavily on Gross Rating Point (GRP) metrics which are designed to reflect reach.

And for good reason: if you're buying media to get in front of consumers, you need to know how many consumers you can reach through various media channels and properties.

One company, Nielsen, dominates the television market, and its GRPs heavily influence how billions upon billions of dollars are spent each year.

Needless to say, the stakes are high and any mistakes could have a notable impact.

by Patricio Robles 23 September 2011 12:43pm 1 comment

Google TV makes its way to the UK

When it comes to the mediums that it plays in, Google could sit back and remain content with its strong position on the desktop and mobile devices.

But as successful as it is, the company stiill sees opportunity to create a bigger footprint.

One of the mediums in which it's hoping its footprint can extend: television.

by Patricio Robles 30 August 2011 09:19am 4 comments

Hulu delays promote piracy: report

Most major media companies have accepted that digital is here to stay, and many are embracing digital, recognizing that it could some day soon be their most important channel.

But that doesn't mean that they have stopped making poor digital decisions.

by Patricio Robles 23 August 2011 15:35pm 1 comment

Agree to Disagree: TV vs Digital for reaching a large audience

We recently asked marketers whether TV was still necessary for reaching the masses. They disagreed with that idea by a large margin...but are they right? How do digital and TV match up when scale is the number one variable?

by Stefan Tornquist 02 August 2011 12:27pm 9 comments

Television and social media: a match made in Hollywood?

Executives are frequently encouraged to adopt a multichannel approach to business because, they’re told, doing so will produce a result that’s greater than the sum of its parts. but is this really the case?

If any industry can prove that you can put two channels together in interesting ways and produce powerful results, it’s the television industry, which is increasingly finding a variety of ways to embrace an ever-social internet.

by Patricio Robles 18 July 2011 13:39pm 2 comments

Demographics aren't dead

Are demographics dead? Will marketers eventually buy most if not all media inventory, including television inventory, on performance-based models instead?

Executives from agency Initiative think so.

by Patricio Robles 13 June 2011 16:58pm 3 comments

A digital upfront: misguided?

The future of television may be digital, but if you're a player in the digital space looking at the meetings and parties taking place as television networks wrap up their annual upfront sales efforts, it's hard not to be a little bit jealous at all the money that still gets lavished at broadcast and cable ad inventory.

So this year, some digital players are hosting their own "upfronts" in an effort to get advertisers thinking about the commitments they should be making to digital ads.

by Patricio Robles 11 May 2011 14:01pm 1 comment