Posts tagged with 'Teracent'

Google buys Teracent to improve display ads

Google's bread and butter is search advertising but it isn't neglecting display advertising. It made that clear when it purchased DoubleClick for $3.1bn in 2008.

And it continues to make bets in the display advertising space. Yesterday, Google announced that it was acquiring dynamic ad serving and optimization startup Teracent.

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by Patricio Robles 24 November 2009 13:51pm 1 comment