Tesco has reported ‘disappointing’ Christmas sales figures, despite a boost in online trading.
Excluding VAT and petrol, sales in the six weeks to January 7 2012 were down 2.3% year-on-year.
Asda has today launched a transactional iPhone app that allows users to purchase groceries from the supermarket, and run price comparisons against its competitors.
This comes more than a year since the launch of Tesco’s m-commerce iPhone app, reviewed on Econsultancy in September 2010.
Tesco has today launched its first augmented reality programme that will allow customers to view 3D images of more than 40 products from the electronics and entertainment sections both instore or online.
Powered by augmented reality firm Kishino, people can use computer terminals now located in seven Tesco stores across the UK to scan a product code or Tesco Direct catalogue.
Companies have rushed to embrace social media marketing, but there's
more to social media than marketing.
Increasingly, whether companies
like it or not, consumers expect companies to respond to customer
service inquiries submitted via social channels like Twitter and
Unfortunately, it currently appears that companies are generally more
adept at social marketing than they are at social customer service.
We wrote about Blippar back in May before it launched, but now the app is out there and major brands are on board, we can see how well this alternative to QR works.
This week, Tesco has been running ads in several national newspapers, with 'Blippable' content for users with the iPhone or Android apps.
So is Blippar a better alternative to QR codes, or does it still suffer from some of the same drawbacks?
Waitrose relaunched its online shopping service recently, and this prompted a hail of complaints on its own discussion board and several column inches of negative publicity in newspapers and blogs.
The list of complaints ranges from performance speed to pure usability issues. Implementing change to an existing service can be difficult so we decided to test the new site with some potential users to see if this was a case of people reacting badly to something new, or whether indeed there was valid reason for concern.
Tesco is the most popular online grocery site, and also the best, according to a survey of online grocery shoppers.
Toluna's survey on online supermarkets looks at consumers' online grocery shopping habits and preferences.
Some stats from the survey (and a useful infographic) after the jump...
One in ten UK shoppers will be shopping for Christmas presents via mobile rather than using their computers this year, according to new stats from Tesco Direct.
This, and other surveys from the US, provides further evidence of the growth of mobile commerce, and the key role that mobile shopping will play this year.
So how can retailers make the most of this trend?
Tesco launched a mobile version of its Direct site this week, which features the retailer's non-food range.
The launch comes in response to growing levels of traffic from mobile phones to Tesco Direct. Mobile visits have increased by 300% in the last year.
Having already launched a mobile commerce offering through an app on Nokia's Ovi platform, retail giant Tesco has launched an iPhone version of its grocery app today.
The Ocado iPhone app has already proved to be popular, with 6% of all orders placed via iPhone in April, so you would think the potential for Tesco would be even greater, but how does the app (designed by Ribot) shape up?