QR codes are still yet to prove their value. There have been several high profile trials of late; but have they been successful and what do you benchmark success against?
Mobile web consultant Terence Eden has pulled together some stats from a TfL poster campaign that links users to a real-time bus schedule.
These figures show that since going live in November, the QR codes have been scanned 4,500 times at a rate of roughly 70 times per day.
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by David Moth
09 January 2012 13:03pm
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