If you want to do online marketing well, you
need to get the basics right, and few things are more important than writing
effective landing pages.
So, say your agency offers you the services of an E-commerce Strategist –
sounds like spending money to be told the obvious: “Matty says having a
new website will make us richer and improve our sex life”, no?
While looking for ideas for my summer holiday recently, I looked at the Eurostar website, and was disappointed by the poor user experience.
I've listed ten areas where Eurostar could improve online, and which would have a positive effect on its conversion rates...
Checkout optimization expert Dr Mike Baxter has produced his fourth stunning piece of e-commerce research for Econsultancy. The Checkout Optimization Guide is a must-read for all companies that accept payments online. We're absolutely sure that it will increase your conversion rates.
In the report Mike suggested 70 ways to improve performance, and I caught up with him to talk more about the latest trends in e-commerce checkout design.
Econsultancy's Checkout Optimization Guide, which contains 70 ways to increase conversion rates, was released this week.
One less obvious aspect of the checkout process which the new guide looks at is stock management, i.e. making sure that the items customers are about to buy are available and 'reserved' for them, and when to release them if customers leave
However, retailers cannot hold the contents of customers' baskets indefinitely, as other customers may want these items, so when should stock be released for other customers to buy?
Display advertising has been getting quite a bit of attention in the
search industry lately. With the introduction of Google re-targeting
functionality on the content network, there is yet another compelling
reason for search marketers to take a closer look at the world of
display to enhance their search efforts.
Here are a few questions to
ask yourself before going live with your first display campaign:
As the political parties proudly launch their manifestos, outlining their principles, aspirations and plans should they win power, I've decided to write an SEO manifesto for long-term website success.
If you want your business to do well online, there are a number of principles you should stick to. Unlike some politicians, you also need to stick to them in the long term.
So, whether you're working on your website's visibility already or are just starting out, try to adhere to the pledges laid out in this manifesto and you should do alright.
About six months ago I was trying to figure out how to get a client
past Wikipedia for the term 'spread betting'.
Most people know that taking on Wikipedia for rank can be difficult
because the website carries so much topic authority and a lot of people
link to it. So much so that Wikipedia’s authority can trump a very
popular, useful website.
In fact, one of the main rules of SEO is get a
page on Wikipedia. This shows a level of Authority because you are
significant enough to be listed.
Oh, it’s a hard life at the top!
You’ve gotten your client from obscurity to page one for their most important terms. If they are in the coveted number one spot, you’ve explained to them that search engine optimisation is not a race with a finish line. You must continue the good work to maintain the position they are currently enjoying.
As a professional search engine marketer, you know that position in the SERPs (search engine results pages) is not the sole measure of success. Understanding and improving on share of voice, for a particular term can have a tangible increase in organic search visits. Let’s have a look at four different ways to increase clicks on organic search listings...
The benefits of a decent business blog go far beyond the SEO perks of adding fresh content to a site, but do you know how to make the most of your business blog?