Posts tagged with 'tips'
A good landing page is one that reinforces ‘conversion intent’ by providing enough information to persuade customers to convert, but most importantly it has to be relevant to the paid ad that the user has just clicked on.
When shoppers enter a very specific phrase, such as a make and model number of a product, it suggests a clear intention to purchase, and so the landing page has to send the searcher straight to the product page and make it easy to complete the purchase.
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by Graham Charlton
29 September 2009 16:04pm
10 comments
If people want to unsubscribe from emails, it should be made as easy as possible, as the alternative for many customers is using the report spam option, something which can have an adverse effect on sender reputations with ISPs.
I signed up for emails from some of the top UK retailers, and have been seeing how easy (or otherwise) they are making it for customers to opt out of marketing emails...
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by Graham Charlton
22 September 2009 12:36pm
13 comments
I recently posed the question of whether or not the motor industry was making the most of social media to engage with customers and promote its products.
Car buyers are doing more research than ever before spending thousands
on a new or used car and that very few people are walking into the car
dealer showroom without already having scoured the net.
Terry Hogan, MD of motoring.co.uk, has been working with both manufacturers and dealers on their social media strategirs, here are some of his tips (I've also added one or two of my own) on how they can improve...
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by Graham Charlton
18 September 2009 09:43am
6 comments
I had a conversation the other day with a retailer who was interested in social media, but who didn’t know what to make of Twitter. It went a little bit like this:
She: “Isn’t it just another way of pushing out offers?”
Me: “Yes.”
She: "What else can we tweet about?"
Me: "You'd be surprised..."
So by way of a more detailed answer I thought I'd compile a list of the different types of tweet posted by retailers. There is a lot more to Twitter than simply firing out offers. Retailers use Twitter in lots of different ways, rather than simply tweeting about product promotions and hoping for the best.
I’ll outline the various types of tweet in this article, but first, a word to the wise…
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by Chris Lake
10 September 2009 12:46pm
8 comments
I've never done a list before, but here's my seven tips from using Twitter to provide customer service and online help and support. What are yours?
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by Guy Stephens
04 September 2009 11:51am
8 comments
Although much of the search engine optimisation (SEO) work carried out by agencies like mine is ongoing, there are important elements that need to be incorporated in the early days.
It's quite common for clients to approach us once they have just paid
for a brand new website design. This is understandable, even if it's
frustrating for SEO professionals. As far as the company is concerned,
they now have their shiny new site so it's time to start marketing it
with an SEO campaign.
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by Kevin Gibbons
03 September 2009 13:49pm
4 comments
Apps are big business, with Apple recently passing the landmark of 1.5bn apps downloaded by users, and there are now more than 65,000 iPhone apps in the App Store.
With so many competing apps, developers and brands need to deliver the best possible user experience. Here are a few best practice tips for improving the usability of iPhone apps...
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by Graham Charlton
03 September 2009 11:57am
1 comment
Many Econsultancy members are in the business of regularly pitching for new business, or trying to grow existing accounts. Travelling and meeting people is part and parcel of winning work, but there are also various ways of using the internet to help you pitch to existing and prospective clients.
As such, I thought it would be a good idea to show you a bunch of tools that can be used to create and coordinate online presentations. They can be used for individual client work, or more publicly, to share your presentations with the wider world to increase exposure.
I believe that all of these tools are free, with the option to ‘upgrade to Pro’. There are others, but these are standout apps, and they're all worth checking out if you're not yet using them.
I hope they help you to win more business!
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by Chris Lake
03 September 2009 11:18am
2 comments
I know a number of journalists who are growing increasingly concerned about the sustainability of their careers. Those working for offline publications tend to worry more than most, and with good reason, given the tide of bad news in this space.
But despite the problems with business models, there will always be a need for journalists. It isn’t game over for journalism, not by a stretch, it's just that the game is changing. Old media journalists will need to learn some new skills and adapt mindsets to accommodate changes in their industry.
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by Chris Lake
26 August 2009 10:37am
45 comments
There are many elements of an effective paid search campaign. While
much of the discussion often centers on bidding, there is an equally
important component: quality score.
Quality score was introduced by search engines looking to receive
maximum yield from advertising. By understanding the search engines’
approach, search marketers can take steps to improve their ROI,
independent of their bidding strategy.
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by Ed Stevenson
25 August 2009 11:01am
8 comments
