tips | Internet Marketing Blog

25 reasons why you should be blogging

Blogging has never been so popular, particularly among the online marketing community. But why should you take it up? Here are 25 good reasons…

by Kevin Gibbons 21 April 2011 10:41am 20 comments

The 25 things Econsultancy looks for when hiring writers

In the past few weeks a number of people have asked me about the key characteristics of a good writer. How has this changed in recent years? What do we want to see when hiring writers?

I thought I’d outline my views in a handy cut-out-and-keep list. I’ve probably forgotten a few things but I hope you’ll be able to see where we’re coming from...

by Chris Lake 11 April 2011 15:23pm 11 comments

10m UK consumers use mobile commerce

23% of UK online consumers conducted some kind of mobile transaction last year, but unfortunately, 83% experienced a problem.

The findings come from a survey commissioned by Tealeaf, which suggests that retailers need to work harder to match customer expectations of mobile commerce.

by Graham Charlton 08 April 2011 10:23am 10 comments

The five stages of the email lifecycle

Email is a bit of a special medium. Most people have got an email address that is unique to them, which makes it more in common with a mobile phone number than a postal address.

An email address is individual (most of the time) and it can be linked closely to the customer lifecycle using response data alongside RFM data.

This lifecycle can be tracked, measured, anticipated and managed. Here are some ideas on how you can use the stages of the lifecycle to develop strategies that prolong the relationship with your customer and increase LTV.

by Tim Roe 05 April 2011 11:36am 9 comments

Seven tips for a killer Facebook landing page

A great Facebook landing page should turn visitors into subscribers, engage people, and encourage them to explore your products and services further.

So what makes a successful Facebook landing page? Here are a few tips taken from our How to Create Amazing Facebook Pages guide...

by Graham Charlton 01 April 2011 11:32am 37 comments

Mobile usability tips from Jakob Nielsen

Jakob Nielsen's latest Alertbox post contains some useful tips on mobile usability, using a Korean pop music site as an example and making ten design changes to improve it.

These changes provide some useful tips for mobile sites in general, but are especially relevant publishers and aggregators like NewsNow to make their mobile interfaces more appealing and clickable to users.

by Graham Charlton 29 March 2011 09:56am 3 comments

What to do if you can’t afford SEO

Many small businesses are trapped. They know their companies could grow by marketing online more effectively but they do not have a big enough annual budget to get an agency to work for them.

So what can they do? Knowing they are missing out on considerable potential revenue but not having enough spare cash to chase that revenue must be frustrating.

by Kevin Gibbons 08 March 2011 09:25am 19 comments

How to extend your Twitter experience by using third party tools

Earlier today I wanted to locate a tweet from 13 October 2010. I happened to know the date, but not the precise Twitter URL of the tweet in question. It turns out that it is pretty much impossible to search for date-specific tweets on Twitter itself.

So I asked the question on Twitter and once again the glorious hive came to the rescue. All manner of wonderful workarounds and suggestions were fired back at me. Some worked, others didn’t, but within 10 minutes I’d found the random tweet I was looking for (despite throwing a few curveballs along the way).

Many of us are now fairly advanced Twitter users with our own personalised Tweetdeck or Hootsuite set ups, and our Twitpic and Yfrog accounts, but there are lots of other tools out there that can help us to enhance and optimise our Twitter experience. I thought I’d share a few of them with you...

by Chris Lake 16 February 2011 14:54pm 4 comments

13 tips: the science of email marketing

For those of you who missed it (and with 20,000 people registering for it I’m not sure who that may be) Hubspot’s Dan Zarrella’s “The Science of Email Marketing” was a reminder that testing and optimization are a core best practice which will ultimately drive the success of any email initiative.

Not that the webinar was focused on testing. Instead, takeaways were presented with the caveat “this may or may not be the case for you” ... which is another way of saying “test it and see what happens.”

by John Gibb 15 February 2011 18:34pm 9 comments

How to create a brilliant online press centre

We recently noticed that our online press centre is in need of some serious love and attention, as a number of basic features are missing. With this in mind I thought I’d compile a post that we can use internally to make some improvements.

There are a surprising amount of ‘basics’ that I think are key components of any online press centre.

Some of my points aren’t going to apply to all companies, and others aren’t strictly necessary, but as a rule – and speaking from the perspective of a former journalist - I’d say around a dozen of the following points are essential.

by Chris Lake 25 January 2011 13:08pm 12 comments