This tool could help identify new opportunities for your business and show the senior execs in your business how consumers in your market are typically interacting between the online and the offline world when making a decision on which product to buy and where to buy it from.
The data behind the research is compiled by TNS, the IAB and Google (in case you are questioned on the credibility of this data).
The consumer barometer tool is split into four key areas each of which could go some way to help guide you answer some burning business questions regarding the multichannel shopping habits of your customers and strong the ROPO effect is in your market.
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by Ian Gregory
08 February 2013 11:17am
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