Posts tagged with 'Toyota'
Econsultancy, in association with Global Reviews, has released a number of Customer Experience Benchmarking reports this week, on of which looks at key usability success factors on automotive websites.
This report looks at car comparison tools, which are supposed to help users to decide which car and model is most suitable for them. Providing a usable comparison tool makes it easier for customers to research their purchase and produce a shortlist of suitable cars.
Ford Motor Company was founded almost 106 years ago and it's been through its fair share of ups and downs over the years. But like other auto manufacturers, it's currently in a battle to survive one of the toughest economic environments ever seen.
So it's doing what other great companies have done throughout the years when faced with a great challenge: it's taking a risk. In this case, it's turning to social media.
Twitter's all the rage right now. In social media and digital marketing circles, Twitter seems to be taking over the world.
I have a different perspective: it's not. For all of Twitter's growth, I believe it has yet to achieve what it needs to achieve to become a viable marketing platform for businesses.